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Why You Need to Quantify Your Marketing Goals in 2014

So many people have individual New Year’s resolutions, whether they be losing weight, forming new relationships or getting a promotion. Businesses also often form their own set of goals in the hope of achieving new corporate milestones that will really put the company on the map. However, like personal resolutions, businesses typically fall short of …

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How Digital Out-of-Home is Becoming More Social

Unlike the traditional out-of-home advertising of a generation ago, today’s out-of-home environment has expanded well beyond what could have been imagined in the not too distant past. The signs of yesteryear lacked some of tools provided by today’s ever-expanding technological tool kit. Thanks to the conveniences of modern technology, including cloud-computing, business intelligence and audience …

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