How to use Twitter hashtags
Twitter hashtags are everywhere at the moment from T.V shows to leaflets from large businesses to any business can use hashtags to get more sales. If you’re not using them then your competitor could be taking advantage of them right now so read on and get the advantage over them.
What you’ll learn from this blog post;
What Twitter hashtags are
Some great examples of how to use Twitter hashtags
How your business can use hashtags today
What are hashtags?
This is a hashtag # it’s used to mark keywords or topics in a Tweet. This makes it easier for people to find more information on Twitter about a topic. Below is a Tweet that I’ve sent using the hashtag on the word Twitter.
How do large businesses use hashtags?
Large businesses will use hashtags to promote competitions and giveaways. For example the sports betting business BoyleSports use the hashtags #USOpen and #tennis to promote their competition to win a free £50 bet. They use the hashtags #USOpen and #tennis as they are relevant to their competition. By using hashtags BoyleSports are opening their doors to a whole host of new people to see their Tweet, not only will their followers see the Tweet but other Twitter users searching for the hashtags #USOpen or #tennis.
Another fantastic example of using hashtags was last Saturday while I was watching The XFactor UK. There was one signer who created her very own song and named it beerfear this wasn’t the surprising thing as at the end of the song the hashtag #beerfear popped up. By the end of the show the hashtag #beerfear was the second highest trending topic in the United Kingdom higher than the official XFactor hashtag. So this created an awesome buzz around the show on Twitter as more and more hashtags that were trending about the show. By the end of the show 5/10 trending topics in the UK were XFactor related. This fact alone will get more people watching The XFactor,people who don’t watch The XFactor but use twitter will be able to see that this is what people are talking about right now and no-one wants to feel left so some join in the conversation.
Video: Lucy Spraggan Bear Fear Audition
How your small business can use hashtags?
You can start a competition like BoyleSports were you use two different hashtags that are relevent to your competition also make sure that the competition prize is related to your business.
Hashtags can help you find potential customers to follow. For instance if you run a bakery business then I would suggest using Twitter’s advanced search feature so that you can make the search local, then I would follow some Twitter users and interact with them creating a buzz around my bakery.
When your small business goes to events or conferences share their hashtag or create your own, so that your followers can easily see more of what your up to here’s an example “The team has just arrived in London and geared up for #SMWF.” SMWF stands for social media world forum more info here.
Does your business use Twitter hashtags?
Featured image courtesy of bizior[divide style=”2″]