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Home Social Media Twitter Scheduling the good, the bad and the ugly

Twitter scheduling

Twitter Scheduling the good, the bad and the ugly

Twitter scheduling can be a businesses best friend if used correctly but as best friends can be Twitter scheduling can also become a nightmare without business even knowing about it.  In this post I’ll be talking about the good,bad and ugly points about scheduling Twitter updates and why and how your business can use it.

The Good

You’ll be able to Tweet your updates at the best possible time so you can get the most interactions,ReTweets and publicity which can lead to more sales if your blog posts and Tweets are persuasive enough.  I would recommend you to use the Free auto scheduling tool Buffer which lets you have up-to ten Tweets scheduled at once and it gives you analytics on every Tweet. To find what the best times are to Tweet I use the tool Tweriod which analyzing your Tweets and tells you what times get you most ReTweeted also when you followers are most online. I would recommend you connect Tweriod with Buffer so that your scheduled Tweets are sent at the best possible time.

To use auto scheduling  to your advantage have your blog posts added automatically to Buffer with either Buffer’s WordPress plugin or by using IFTTT. This way people on Twitter can hear about what’s going on in your business without having to go to your blog.  Another great way you can use auto scheduling to your advantage  is by your adding different deals and savings off your products with something like “deal of the week”.  Add other people’s content to your Buffer by doing a Google search for bloggers in your industry and adding some of their posts to your Buffer. My last tip would be to keep your Buffer full.

Here’s my Buffer scheduled Tweets timeline, there are Tweets from blogs that I read and some from my own blog with most of them  including a hashtag in them so that it can be found in the Twittersphere. Occasionally I’ll add ReTweets to my Buffer if I’ve been Tweeting a lot one day.

Good example of Buffer Twitter Scheduling Twitter Scheduling the good, the bad and the ugly Good example of Buffer


Hootsuite also features their very own auto scheduler | Video tutorial by  

The Bad

Doing your auto scheduling half heatedly is one of the biggest crimes you can be penalized for. Many people may have joined or are joining the Twitter scheduling boat but many fail to understand how to use it to its full potential. A bad example of a scheduled Tweet would be someone Tweeting it out at the wrong time. This may not sound too bad as they’re still getting the Tweet into the Twitttersphere but this can harm your business as you could be losing potential sales. As your followers and people who talk about your business the most are the people who are most likely to buy from you, so you want to specify theses people to know about your savings and deals your promoting. That’s why tools like Tweriod are great as they tell you when the best times are to Tweet based on your recent Twitter activity.


And The Ugly

Adding non-relevant content to your Buffer will lose your followers as you’re not keeping on the same subject. For instance I Tweet about social media,technology and occasionally start-ups if I decided to Tweet about real estate then I would lose followers quickly. In-addition to this if you’re adding to many updates from the same blog this will make your followers become bored with hearing the same things they’ve read before. These small things will damage your businesses Twitter presence. You’re business will be wasting time by  Tweeting links out to none of your potential customers and you’ll be giving your Twitter presence a bad name so people will choose not to follow you but a business that Tweets relevant content from many different blogs and when they’re online.


Start scheduling your Tweets today with Buffer

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Shane Atkins
Hello! I want to show you how to get more traffic from blogging, and social media by helping you grow your subscribers and social influence by using a mix of best practices with trail and error. I'm going to be talking about blogging and social media a lot as I love them both 🙂 Want to know more? Check out my about page.
Shane Atkins

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