Not Too Social
Not Too Social
The internet and social media has changed the way that businesses handle their communications and advertising. There are many companies that just have an online store front and some companies have online ordering possibilities. While these have opened up lots of new ways to do business they have also opened up businesses to new problems. There are many issues that can arise that owners may never have thought of before. These are a few of those and how you can handle them.
One area you need to pay special attention to is social media. While some businesses do not think it’s necessary, others are finding it is critical to their business’ success. Most everyone is on some sort of social networking site. By managing a page for your business you can reach those millions of people on the site and also tell them what’s new in your business.
Be sure to keep your postings informative as well to keep your clients coming back. It is important to keep your reputation clean and one that is not just “spamming” their news feeds. While this is a great way to advertise it can also cause you problems if you do not stay on top of what is posted on your page.
Another problem you may have is with your online persona. Be sure that you keep an eye on your online sites and pages. Some people out there will use your business name in a scam and cause you problems in the end. This can cause issues with customers and can ruin your online reputation. It is always a good idea to get an online reputation snapshot and verify your current standing in regard to your target market and general public.
Businesses can sometimes let customer complaints or questions fall through the cracks as well. Be sure you have someone designated to stay on top of your emails, orders and complaint processes. This will insure that your customers are taken care of in a timely manner and also that your business reputation stands strong. By taking the time to keep an eye on your online sites, business sites and social networking you can save yourself a lot of time and trouble in the end. It only takes a few seconds everyday to keep up with what’s happening. Update your customers frequently and always be informative. These things will help you keep your online image healthy, spotless and one that people will remember when it counts.