Social Media for Charities
Charities all over UK will be closing down like a house on fire with half the charities in the UK already using their reserves and one in six charities may have to close to next year. And if this wasn’t enough it’s been reported that we’ve has hit the lowest level of donations with since 2007.
It’s not all doom and gloom 🙂
In this blog post you’ll be learning how to use social media to market your charity, just because you use social media it doesn’t mean you know how to market on it
Firstly you’ll need to find of what demographic you’re targeting your small charity towards for instance Mark’s and Spencer (supermarket) is marketed towards woman over 45s another example would be the car manufacturer Mercedes which is marketed to the 30+ males. If you’re struggling to think of your small charities demographic then run a survey over a week noting down what gender your customers are ,how old they look, how much money they are spending this will give you a basic demographic of your charity I would advise you to add note down more information about each customer to make your marketing more effective.
Now you’ve found your demographic it’s time to start thinking of what social media network matches it, as you don’t want to market your amazing charity to the wrong people. Lucky for you I’ve found this infographic that will help you understand which social media sites are the one for you (UK viewers $25,000/£15,500).
You should now have a good idea of what your demographic is and what social networks you’ll be using to market your business. I’ll now talk through each of the social networks and how to market on them.
This is a great choice for your charity as the large user base will enable you to interact with more potential customers and have more people interact with your charity. You’re first step is to create a Facebook page (if you’ve already created a page then skip to the next paragraph) by clicking this link and choosing “cause or community” and entering your charity name. Then follow the next four steps by adding a profile picture, a description about your charity, a unique Facebook username please beware you can’t change it once it’s chosen so make sure that people will recognize it easily lastly don’t enable adverts as this is very costly and not very effective for any business let alone a charity. Once you’ve created the page add all the details by clicking on “edit page” then update the information and fill it to the max.
Now you’ve created the walls of your charity page.We now need to upload a profile picture and a cover picture. Instead of uploading a logo of your charity upload the person that will be updating and interacting with people on page as people are more likely to talk to a face rather than a logo. For the cover photo take pictures inside and outside your charity with all the members of staff together smiling or serving a customer, or helping the vulnerable showing these are just examples the choice is unlimited and up-to you.
Marketing on Facebook is a lot like meeting new people for the first time as you don’t what to expect next. Take photos and videos for new things that happen in your charity for instance if you recycle furniture and give the money to the homeless take photos of the new furniture you’ve created and the giving of money also add some pictures of the furniture being crafted together. For a clothes shop you can take pictures of new outfits you’ve created. Any events your charity visit whether it’s big or small tell people about on the wall with a picture to go with it. As pictures have been proven to get more interactions than text or videos. Listen to news stories about your charities sector and charities in general when you see something that interests you and it’s positive then share it as people want fresh content more and more. Once a week check your insights to see how many people are viewing your posts and how many people are talking about your post use trial and error by posting different things to find exactly what gets the most interactions. Once a week post a picture or two on Saturday with a discount and label it “Super Saturday Savings” and post great savings every Saturday to encourage people to buy from you.
To set-up your Twitter page go to Twitter.com and find enter your details in, unlike Facebook on Twitter you can change your username(handle) at anytime. You’ll need to verify your account with your by clicking the link in your email.
Change your background and Twitter profile picture so that people know that you are taking your time on Twitter.
Now your account is created, Twitter will now prompt you to follow some celebrities, don’t follow any of them instead go to Twitter’s home page and do a search in the Twitter box for charities that are similar to yours, so you could search for clothes charity or find popular charities that are similar to yours then follow some of their followers. This way you’ll get people who are interested in the same cause as you which will make it easier for you to get donations.
Send Tweets about your cause and most importantly interact with people. Read newspaper websites and listen out for articles about your cause also if you have a blog Tweet every new post out. Try to include a statistics when Tweeting as it’s been proven to achieve more clicks also the URL shortner Su.pr as this makes it’s easier for people to like your post on StumbleUpon. Use the tool Replyz to find questions about your cause that you can answer which will grow your network.
You may not of heard of this fantastic site before but that’s nothing to be worried about as it’s very simple to use and will benefit your charity. Pinterest is a social image bookmarking site that allows its users to pin images into different boards that the user has created, you can Re-pin, like,comment and follow people just like another social network.
Pinterest is great for driving traffic back to your charity’s website, as you can see from the graph below Pinterest is placed fourth ahead of Twitter for referral traffic (clicks to your site from Pinterest). When marketing on Pinterest you’ll want to have a high quality camera to take photographs of all the different events that your small charity does. You’ll want to write a blog post about new products that come into your charity or you make, include a picture make sure you have sharing buttons on your blog. Create about twenty boards have the ones that are specifically about your charity for instance the RSPCA will have a board for each animal. Also you’ll want to include a causes board and events board so people can see what your charity is about also what has been up-to. The other boards are what you’re interested, just make use that you pin regularly.
If you have any questions then feel free to drop them below or Tweet me
Tweet to @Blogshane
Featured image courtesy of Flickr,Author's Google+