With the consistent increase of the Internet’s influence, companies must understand the incredible need for a strong online presence. Whether or not a company builds a web presence directly or not doesn’t really matter anymore. Why? Because you probably have one anyway. While you may think that solves your problems of getting online, it actually adds to the long list of reasons why you should get online as soon as last week. You can’t control what other people say about you on review sites, forums or social media. You can, however, control what you say. And that’s where social media comes in. Smart companies are using a variety of social media tactics to improve the company reputation.
After you have set up your company website, it’s time to start blogging. Preferably, this blog will be written by an in-house team of contributors. However, this isn’t a requirement. Some people aren’t writers, and that’s okay. The key to a successful blog strategy is keeping it updated regularly with educational content. You should include a good mixture of news, promotions and educational content on the blog.
More and more companies are getting on Twitter each and every day. This is a great place to offer some quick and easy customer service help and promotions to your reader. It’s also a good platform to point people to your newest blog posts. People want to know that there’s a person behind the curtain, and Twitter gives you the opportunity to be personable and real to your audience. It also gives you the chance to connect with other people and companies that can help you.
Michael Fertik founded Reputation.com and understands the importance of managing your online reputation. He is just one example of an industry trailblazer that could make for a valuable connection. Connecting with smart people in your industries and relevant people outside of your business can make you and your company better.
It seems like everyone and their grandmother is on Facebook these days. In addition to the vast amount of customers and potential customers, Facebook also offers a variety of advertising opportunities as well. This gives you an additional source of traffic to your company’s Facebook page or website. Keep it updated with relevant information, engage with your audience and provide help when possible and you can become a Facebook success.
Will you take the first step to creating an engaging profile? If so, you’ll do you, your company and your customers a huge service. This is a social age and consumers want social companies. Get in the game and start improving your company reputation through blogging, Twitter and Facebook. You wouldn’t neglect a potential customer that walked into your store, and you shouldn’t neglect all the potential customers online either. Get online, stay online. Be helpful and do it often. Only then will you successfully manage your online reputation.[divide style=”2″]
Featured image courtesy of Flickr, theseanster93 Author's Google+