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Home Social Media Tumblr’s New Ad Plan Has Worked

David Karp - Tumblr

It appears Tumblr’s new advertisement push strategy has actually worked.

Tumblr  generated $13 million in revenue in 2012 and has chances of generating  more $ 100 million in earnings in 2013, according to a recent Forbes meeting with Tumblr’s CEO David Karp.

David Karp, the founder of Tumblr stated that his firm did not formerly have an earnings model in position. It resembles Tumblr was a lot more focused on boosting the site and maintaining the road coming through, a wise action for a patient business owner such as David Karp.

Tumblr commenced their very first ad profits design in February 2012, starting with Highlighted Posts, which function like advertised posts on Facebook and Twitter. In the months to adhere to, Tumblr implemented several added attributes, featuring a Radar dome option, Pinned Posts, and an analytics device for labels that is valued at $ 500 every month.

Tumblr draws in greater than 18 billion web page views each month and was lately listed in the Best 10 most trafficked websites in the United States by QuantCast (An internet analytics firm). David Karp increased greater than $ 125 thousand in funding up until now and pointed out to Forbes that he has actually managed to keep “many of it”, only investing about $ 25 million for platform servicing and practices last year, they expect to ramp it around $ 40 thousand for their large strategies in the year ahead.

In September 2012 Tumblr was valued at $ 800 million, making David Karp’s 25 % + stake worth more than $ 200 million.

It seems to me that the balls only just beginning to roll for Tumblr, it seems like David Karp and the group have an interesting year ahead.


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Shane Atkins
Hello! I want to show you how to get more traffic from blogging, and social media by helping you grow your subscribers and social influence by using a mix of best practices with trail and error. I'm going to be talking about blogging and social media a lot as I love them both 🙂 Want to know more? Check out my about page.
Shane Atkins

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