The Knowledge Graph And Social Media
Social media is an endless list of people’s names, likes, dislikes and interests. It’s a laborious task, searching for users on social media sites with relevant information for your brand. Google has sensed the woe of many businesses and created ‘The Knowledge Graph’.
The Knowledge Graph: What Is It?
The Knowledge Graph is Google’s latest addition, designed to make search easier and more efficient. It pools all information that the web has on an individual, place or thing and presents it for users to take from.
When users search, no longer does Google treat it as a string search, matching letters or characters with the query. Instead Google attempts to understand the query, and the relationships that query has with others. For example, if you search ‘Apple’, Google would understand that Apple could be the computer giant or a piece of fruit.
How Does It Affect Social Media?
Social media can benefit from The Knowledge Graph. Simply, because search has become more organised. If a brand wants to find an influential blogger or Tweeter, searching the topic will bring up a list of individuals who are related to that topic.
The Knowledge Graph is also based on people’s opinions and actions i.e. the more followers an individual has that relate to the industry they work in, means they will more likely fare higher in Google search results.
Ecommerce sites benefit from social media also, as they can search for potential customers, competitors but are also able to gain authority in their industry. Twitter is a great social media platform for brand’s to gain authority by the number of followers they have and relevant information they tweet to their followers.
Find Tweets, Trends And Topics In One Go
The Knowledge Graph has helped social media gain more attention in terms of search. Now when users search, any social media linked to what they have searched will appear. For example, searching for ‘BBC News’ will bring up their site and their Wikipedia entry, but also any social media accounts they have, such as their Twitter account and a link to their live feed.
The Graph Is Google+ Friendly
The Knowledge Graph gathers it’s data from online, but takes priority from Google+. Any brand that has a Google+ account will, when searched, have a link to their Google+ account. Also, the thumbnail Google uses will be the one from their Google+ page.
Similarly, bloggers can link their own blog to their Google+ account, which, when shared and ‘+1’ on Google+ will gain more authority and climb the search engine results.
The Knowledge Graph understands what users are searching for. Social media can benefit from this as Google can return relevant results more quickly. Individuals can increase their influence in their field through social media, which in turn will make their result higher on Google search page.
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