This post is written by Anna Mackey a Director at McKremie an SEO Firm located in Irvine, CA.
Google’s aim to provide consumers searching for information with the most relevant and highest quality websites related to the searches has set off a flurry of activity as businesses rush to increase their rankings in these search results. Tips from search engine optimization gurus can be found all over the internet and there are various tools that can help improve the Google ranking of a website. Much of the most valuable assistance comes from Google products. Here are nine tools that can help improve your Google ranking:
Google Webmaster Tools allows you to see how your website shows on Google and can be used to produce detailed reports if there are problems that affect its visibility. This invaluable tool helps to diagnose the issues and also analyzes the links going to and from your site and how they may be affecting traffic. Calling itself a “health checker” for your website, Google Webmaster Tools offers comprehensive help in improving the general well-being of your site.
Ziffen has a whole suite of tools they offer but one of their main tools helps find guest post opportunities. You no longer have to sort through webpage after webpage. The Ziffen tool lets you put in your competitors domain name and find all the high quality blogs that link to them with a click of a button.
An often overlooked tool that can help improve Google rankings is high quality blog content that is updated regularly and attached to your website. The more you blog with relevant content, the higher you will rank in searches because you are consistently providing keywords that can come up. Each blog post creates a page in the search index that will turn up in related searches.
The Periodic Table of SEO Ranking Factors is the creation of Search Engine Land. This table is a list of search engine factors given in a chart similar to the periodic table of elements. The chart lists the aspects of search engine operations that should be focused on in order to achieve a higher ranking.
Google + is the social media network that Google launched in June 2011. In much the same way as other social networking entries helps to improve search engine rankings by providing fresh content, Google + increases search engine rankings from discussions within the circles. For instance, if there is a discussion in a user’s circles about antique furniture, any time a user from related circles searches for antique furniture, those discussions will show up in the search results first. The general idea is that if you are searching for a topic that is being discussed among people you already know on Google +, then you will want to see those results first, and they may be more relevant to your search.
Google Ad Words allows advertisers to purchase ad placements from Google that will appear when consumers make searches related to the information that is in the ad. The ads create more exposure for websites and place them in front of customers seeking similar services or products. These ads can drive more traffic to websites and help improve ranking.
This online rank tracker allows business owners to track the rankings of their website on different search engines and sends alerts of any changes. This is helpful because site owners are able to see how different factors affect their rankings and make changes accordingly when fluctuations occur.
- Other social networking sites, http://www.facebook.com, http://www.twitter.com
Active social networking accounts such as Facebook and Twitter can help improve the ranking of websites by providing a new crop of posts that can be linked back to the owner’s website. Each mention is another item that can come up in related searches.
Using the Google toolbar can provide additional information about the sites that come up in the search results. For instance, the toolbar can measure the amount of time it takes websites to load and allow for one click sharing with Google +. When applied to your own website, you can see how much time it takes for your site to load up and make improvements to increase the ranking, which is partially based on load times. And being able to share your site with one click makes sharing information easier.
This keyword analysis tool helps website owners to research market relevant keywords so they can utilize these in improving their rankings. Rather than the site owner having to engage in trial and error in order to figure out what keywords work to drive traffic to a site, this tool identifies them easily.[divider_1px]
Featured Image Author's Google+