If you’re business is not already on Facebook, you’re in the minority. There are over 1 billion people using Facebook each month, and the site is only growing as it expands its features and more and more people sign on.
No matter what type of business you have, you can benefit from creating a presence on Facebook. Here are just a few reasons why your small business should be using Facebook:
Facebook is free to use, whether you are a business or an individual looking to connect with old friends. As a business, you can use your fan page to promote your brand, share links to your products and services, and more. Setting up a basic page and posting updates is absolutely free. Crafting updates that actually reach customers and motivate them to act is up to you.
You can spend money to get even more out of Facebook. There are sponsored posts to ensure that your updates are seen by more of your followers (and their friends), and there is pay-per-click advertising. Both cost far less on average than similar methods of advertising.
Perhaps the best benefit of Facebook is that it allows you to build relationships with your customers. Your fan page is essentially a forum in which you have an ongoing dialogue with your followers. They can get to know your brand better, and you can get to know how to serve them better. Over time, these relationships can lead to more sales and to brand loyalty.
With all the personal details on each Facebook profile, the social network provides businesses many opportunities to better reach their target audience. It does this in two ways: One, you can choose your demographic information when you set up a PPC campaign, only showing your ads to those who meet your criteria (including age, gender, education, marital status and even interests). Two, you can get demographic information when you review your analytics, giving you valuable insights into the type of customers who are engaging with your brand so that you can tweak your message or even your products and services to better reach that audience.
Facebook helps you to create a lot of buzz for your brand, which can then generate more traffic for your website. Sharing links on your Facebook profile is free, and you can also include links in your “about” section. The more of these you share, and the bigger your following on the network, the more traffic you can get for your site. The more traffic you get, the higher your page rank and the higher your potential sales.
Facebook is a powerful and growing social network. Whether you have a small or a large business, you can leverage the network to connect with more potential customers, allowing you to build sales and to increase your traffic. If you aren’t already on the network, you should set up a profile today.
About the Author:
Alexis Bonari writes for CollegeScholarships.org, an open database of college funding opportunities. Specific topics like grad school grants are described in detail to provide multiple resources for students
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