Every business, beginning or established, needs to have the best tools in regards to social media. The reality for a start-up is there are a lot of open tasks with very little talent, resources, and funding. Any initiative must be maximized to its fullest and not waste any time.
The only downside is social media is not a quick fix or the easy tool to solve all your problems. In order for a start-up to use social media effectively, branding, research and strategy must be addressed.
Before any attempt of social media action, make sure the branding is in order first. All logos, image recognition, tone, voice, and any other communication must reflect who, what, when, where, why and how.
Most importantly, make sure the website is up to spec because if it is not visually appealing and simply informative it risks losing potential customers. Also, getting the branding finalized will help with all outreach and communication efforts while establishing the brand presence.
Discovering what’s the best social media requires a little research, but is beneficial. Determine if the company will be visual, informative or maybe educational. By figuring this out a start-up is able to capitalize on a specific niche and can use the correct social media to build a presence, recognition, and gain a following.
For example, an interior design start-up would want to capitalize on Houzz and Pinterest while a news start-up can take advantage of Twitter and Facebook. There are multiple social media full of uses, but using the wrong ones could hinder the company and the strategy.
A little planning and strategy is a must in order to build brand recognition. A great way to start this, since the branding and research is done, is to capitalize on the obvious: what to associate the company with. One major example to explain this is Nike. Nike is recognized with sports, so Nike does advertising and social media in Fitness and sporting evens like FIFA.
In order to master this social media strategy take all the branding and research, have one or many brainstorming sessions and develop:
- A keyword list for SEO
- Causes and awareness months/days to associate with and talk about
- Additional themes for content
- Create a content and/or editorial calendar
- Places, publications and news sources to report or curate news
- Figure out what social media is best for the company
Follow these basic principles to get an accurate grasp on what direction of social media efforts that will enhance the company instead of hinder it. It will take some time, but with some practice it will become second nature.