Planning and preparing may take the bulk of the upfront effort, but the real blood, sweat and tears is dredged from implementation—a process left to the process and project managers. After making your pitch, submitting your request for proposal and even winning the bid, the real work has not even begun. Working with a sincere and knowledgeable project professional will help to alleviate bumps in the process. In that spirit, here are five specific methods for making project management in social media a more smooth process.
Keep Open Lines of Communication
One of the most fundamental success determinants of any project is contained in the ability to rapidly communicate the processes and procedures of the project to all levels in real-time. Regardless of where you sit in the management of your company, safety and success are never silent. Let your voice be heard, especially if it could render a meaningful impact to the speed and quality enhancements the project may need. And make sure whomever you’re dealing with on the other line is ready to listen and implement.
Be Gantt-Focused, But Not Gantt Constrained
The key to using any pertinent project software is to ensure the software enhances and does not limit the progress of the project. Using such things as Gantt and flow charts can be extremely helpful, especially as projects become more complex. However, if used improperly or ignored, they can be just as constraining as some of the project constraints predicted in your plan. Use the tools at hand, but don’t get overly focused on the tools if they become time sucks themselves.
Keep an Eye on the Big Picture
The most successful project managers take a grand 30,000 foot view without getting caught too much in the details of any given project. Ignoring details can certainly derail a project, but getting caught too much in them can be equally deleterious to any project’s success. Keeping one’s eye on the big picture means understanding the top goals of the project without getting sidetracked from said goals by some little hiccups that will most certainly arise.
Be Aware of Constraints and Make Predictions
Project constraints are almost always a source of frustration. However, thinking about them in-depth and frequently can mean you’re more prepared for problems, even before they arise. For those with insightful foresight, it can be easier to prepare for issues when there is tacit knowledge and predictable outcomes for the project’s constraints. Know the constraints before they occur and be prepared to predict how they will affect the project’s timeline and goals.
Involve Decision-Makers Early and Often
Some organizations are flat while others have a bureaucratic hierarchical structure. Regardless of the type of organization you are or you represent, you’ll need to understand how the structure plays a part in the successful implementation of your social media campaigns and strategy. Having decision-makers’ buy-in often requires their involvement throughout the entire project value-chain. This can be time-consuming and annoying during the process, but makes indecisiveness (which is a key facilitator for project “pauses”) a non-issue.
When it comes time to fully implement your social campaign, there are sadly more ways to fail than to winningly succeed. Many projects in social media may not prove wild successes, but following some of the aforementioned rules may, at least, keep project managers from falling flat in their quest for social prowess.Author's Google+