Social Media for your Industry
Now before I begin, we are all aware of the big five in social media: Facebook, Twitter, Pinterest, LinkedIn and Google+. Most users are on the big five, but this post is about the social media for specific industries and vocations. For example, a photographer on Twitter is nice, but being on Flickr and Instagram are better in utilizing a photographer’s talents, skills and interests.
How I determined what social media for each industry are based on three things: purpose of the platform, opportunities personally and professionally, and chance of positive results and interactions.
News and Media: Facebook and Twitter
All about staying relevant, finding and spreading news. Facebook can get more details out that Twitter can’t, but Twitter will give followers just the bits they want/need. Remember to stay personable and give the consumers something the competition can’t.
Art, Design and Photography: Pinterest, DeviantArt, and Google+
For creatives almost everything is available. Pinterest is a headliner as it can showcase work, show interests and is known for generating revenue, site hits, and exposure. DeviantArt has chances for collaborations and a portfolio option. Google+ has communities for almost every niche plus it’s growing rapidly.
Fashion and Retail: Instagram, Polyvore and Pinterest
A designer or retail store can showcase what’s new and what’s in on Instagram. Also, Instagram can be used to show unique creations and styles. Speaking of styles, Polyvore is a great platform to showcase sets and designs. Pinterest of course is for displaying styles, interests and generating the necessary exposure.
Food and Cuisine: Yelp, Instagram and Pinterest
If you want to be known for food this is where Yelp comes in. Provide great reviews and be a constructive critic. If you serve food, make sure its good because you don’t want a bad review. Instagram and Pinterest are a must to make users mouth water with delicious food. When posting images, try to make someone want to try it.
Music, Film and Video: YouTube, Vimeo and Facebook
YouTube is a powerhouse. Utilizing YouTube in so many ways can make a difference such as: posting video of a show, gag reel, or interview. Let the video do the talking and the same goes for Vimeo. Facebook is number one and we all know it. Facebook is added because sharing is caring. The more people share the better.
Business and Management: LinkedIn and Twitter
Finance, entrepreneurship or business in general fields need to stay relevant with information and contacts. LinkedIn is THE social network for this industry. If someone needs to acquire sales, LinkedIn can get the job done. Also LinkedIn is great for Business to Business (B2B). Twitter can be used as a rolodex of sort, but instead of calling up associates and colleagues, all one need to do is check the feed.