For those in the real estate sector, the last couple of years have been very hard. We’ve had to resort to very aggressive techniques to source for clients, build lists, and make that buck in a very slow economy. At one time, it seemed the only activity on the market was foreclosure. Even with the slowly thawing economic recovery, it still is important that you are at the top of your game when it comes to building your client list. Especially if you’re a discount real estate agent and you’re trying to overcome the undeserved low service stigma. It is no longer just enough to be an agent, you need to be THE agent. That is where social media comes in.
Sadly, social media marketing has been embraced with the rigor with which man first embraced umbrellas. The first guy to use one was actually pelted with eggs. Same here: we roll our eyes and shake our heads. However, the potential is huge! With close to 160 million users on Facebook alone1, social media is becoming harder and harder to ignore. As the rains of economic slowdown pelt, let us explore a few tools that can help shield you as you exploit the social media space.
This is arguably the most important aggregator for any social media user. If you are doing social media marketing, you will want the convenience that comes with this nifty tool. For the real estate guy, all this tech can be overwhelming, so let’s go through it slowly.
For starters, it allows you cross-platform access to different social media platforms. You can check out your Twitter activity, Facebook, Google+, WordPress, Instagram, Myspace and other platforms. It conveniently puts all your social media work in one convenient package. It includes advanced analytics, creative custom designs, as well as cutting edge performance across a number of devices. So whether you are using Android, PC, Iphone, tablets…etc, you are never out of sync with your activity.
Perhaps the most useful thing about it for the real estate professional is the ability to manage your personality across networks. You see, every social media platform has its own unique characteristics. While Facebook is just for about anyone, Google+ has a high male useage, while Pinterest records higher popularity with females. You cannot go all casual on LinkedIn, while you’ll sound stuck up if you are always formal on Facebook or even Twitter. Imagine having to log in to multiple accounts, update, and then log into others to do similar activities. This is a lot of work! Hootsuite allows you to manage all your activity on one platform, very conveniently.
Another great feature, very important, is the ability to track keywords and respond to them. Keywords are the currency of online marketing. Knowing what keywords to track could open up opportunities and markets for you. For example, you could track keywords such as “condos,” “cheap condos” and so on, on several media platforms. This could help you pick up new clients, or even respond with useful information which will build your online credibility. The only bummer is that you can’t geographically track the keywords.
So you have your social media platforms all updated and going. What you need next is a monitoring tool, an application that will help you understand what the social media scene is raving about, and what keywords are in use. Time to introduce Mention.
While it arguably does the same thing as Google Alerts, it does it so much better. Google Alerts has been having problems of late, prompting speculation that the tech giants are scheduled to withdraw this service. However, Mention is definitely an upgrade from the simple and free Google Alert service.
Monitor allows you to keep abreast of keywords, including your brand name and special interest. As such, you can monitor what the web is saying about your service, what blogs are talking about your industry, and what other social media are doing in regards to your picked out keywords. This is a very useful tool if you want to know what the latest buzz is about “single unit housing”, or even finding out what the market’s reaction to the latest tax implications on “vacation houses”. Then, you can update your blog, Facebook page, and other platforms according to the latest and most relevant information available.
What sets Mention apart is its advanced reporting system. While other keyword monitoring tools allow you to follow on keywords, none have the reporting capacity of Monitor. It allows you to prioritize your mentions, and even reports them based on the Klout score of the person mentioning! This means that if Madonna talks about your keyword, since she has a big following, you get that mention prioritized. You can even activate the “Anti-Noise Technology” that helps filter out useless mentions, based on spam and mentions that you delete from your list. More so, if you get a mention within your blog page, Mention allows you to respond within your page. Better still, if Madonna gives you a positive mention, you can directly share that mention on your social platforms! Talk about convenience!
While the service is not free, it is definitely worth considering. With single-user running at just $19.99 per month, it is a worthy investment for the real estate agent wanting to score big on social media.
While Facebook is the world’s most popular social media platform, Pinterest is one of the most visual. Statistics show that a whopping 80% of Pinterest users are women, 50% of which have children2! It gets even better, as opposed to the 36 minutes spent on Twitter, and 15 on Facebook, Pinterest users spend an average of 1 hour each day3! Even better is that 80% of pins are actually repins2, giving Pinterest a higher viral capacity; and pins with prices on them get more likes!
What is that? Women spending an hour checking out pretty pictures? If that is not a real estate marketing opportunity, I don’t know what is!
With Pinterest catching up with Twitter numbers recently, you definitely need to be on this platform. As a real estate agent, getting the main decision maker in real estate transaction, the wife, drooling over you listing is a minefield. So, now you understand why Pingraphy is here?
Pingraphy allows you to automate your Pinterest activity. No need spending hours on the board. Get the content you want, schedule it for posting, and then leave it to the app to get it done for you. What’s more, you can even link both your Pinterest and Facebook accounts, such that when your updates on Pinterest go live, they are also updated on Facebook. Spacing your updates is important so that you don’t overwhelm your audience with lots of information at once.
For content ideas, you need to have real estate pictures that will get shared. Get pins of exotic houses, beautiful furnishings, and interesting décor. Make sure you also post unique aspects of your listings, something that will grab the visual mind’s attention too. Remember, you aren’t just posting for fun.
What’s more, Pinterest allows you to post infographics conveniently. Infographics are the web’s fastest growing means of displaying information today. They are colorful, easy and fun to read, as well as engaging.
3. http://www.jobstock.com/blog/social-media-statistics-2013/Author's Google+