In this blog post you’ll be learning how you can use SproutSocial to find potential customers,create influence and analyze your social activity.
Freelancing is a hard job and not for the weak it requires dedication,patience and a full understanding of what your client needs. Many freelancers start working very earlier in the morning while finishing late at night but unlike other “normal” jobs you have the complete satisfaction of being your own boss.
You may have just started to market yourself on social media or you’ve been doing it for years, SproutSocial holds all the keys to your success on social media read on to find out how.
Finding Potential Customers
Customers are what makes your business and by marketing on social media this will be one of your primary goals. Finding potential customers can be like finding a needle in a hay stack but it doesn’t have to be.
SmartSearch is the quickest way to search for potential customers. Just search for any terms related to your freelance topic. For example if you where a writer you could search for “We’re looking for freelance writer , “Paid Guest Bloggers”or “Copy Writing Opportunities” .You can search in your location on public Facebook profiles and on Twitter. Your results will show hundreds of messages you’ll need to sieve through them to find the right people to follow and to interact with but the opportunities are endless.
Influencing people is one of the hardest things to do online but if you can do it right you can become very successful. To create influence online you need to become a thought leader, the go to person where people head for great content,your opinions and the latest news in your sector. To become a thought leader and grow your influence follow these four simple tips:
Thank people for ReTweeting,following,favorting and Tweeting your blog posts.
Answer all questions that may come your way. Search for questions by using the tool Replyz.
Use the tool GetPrismatic with SproutSocial’s browser plugin so you can schedule great posts to go out to your followers in the future. Remember to add your own twist when posting so people can hear you remember about the post.
Interact with your followers, put your views and opinions across on their Tweets, ReTweet the things you love,favorite the things you like.
When people start interacting with you on SproutSocial you don’t need to check your interactions feed, you don’t even need to be in SproutSocial because when you receive a new interaction there’s an awesome sound to tell you someone has interacted with you, this may be a ReTweet,follow,favorite,like or comment it just saves you a whole lot of time. Within a couple of minutes I recommend checking your interactions as it may be someone looking to hire you.
Analyzing Your Messages
Sent messages is the best tool SproutSocial has to offer without a single doubt. When you authorize your Bit.ly account you’ll be able to discover how many times your links have been clicked on and see which messages are receiving the most interactions. You can also see how many people you’ve reached with each message you share.
You can use all this data to test and improve your messages for example if you see one of your messages has seen a lot of interactions, then you’ll want to try out some more messages that are similar to that one. I would test out new messages by changing what you say, what kind of image you upload,where your place the link and what your aim is from that specific post. Don’t change all of them at once.
Analyzing is the secret to success you’ll learn what your followers want to hear and you’ll adapt to their needs which will create stronger relationships which will increase the likely hood of you gaining sales.
Thank-you for reading if you would like any free additional advice about how SproutSocial can help your freelancing business, then you can either drop your questions in the comment box below or you can email me [email protected]Author's Google+