Twitter recently upped its game with the addition of its new video service, Vine. In keeping with its brand, the videos on Vine are as brief as the status updates on Twitter. You get 6 seconds to make your point — not a second more.
Though you might not think you could do very much in 6 seconds, many businesses are finding creative ways to make a big impact with Vine in order to promote their products and connect with their customers. If you are still on the fence about this new offering from Twitter, here are a few reasons why you should be including Vine in your business’ marketing plan:
It’s What’s Hot Now
The social landscape is always changing, and in order to stay relevant, you have to go where your customers are. When a new service like this makes a big splash, everyone is paying attention. That means that if you put yourself out there on the front lines, you are going to get a lot of attention for your business. Keeping up with the latest trends also shows that your business is always on the cutting edge.
It’s Less Expensive than Traditional Video Advertising
A 30-second TV commercial can be far out of the budget of most small businesses. Not only does it cost nothing to share your video on Vine, but it also costs a whole lot less to produce a video that’s only 6 seconds long than it would to create a full-fledged commercial. That puts video advertising within reach for a lot of businesses who might not otherwise have been able to afford it.
It’s More Likely to Reach Busy Customers
The ever-receding attention span of consumers is oft-discussed in marketing. Headlines have to be short and snappy and blog posts have to be written in bulleted points to grab the attention of readers who just don’t have the time to digest longer, in-depth pieces. Video helps you reach the customers who don’t have the time to read anything, period. Six-second videos? They are the perfect way to grab your customers’ attention and win their business.
It Forces You to Distill Your Message
When you’ve got a whole catalogue to promote your brand or you’ve got a 10-minute YouTube video to market your services, you can meander. You can try to fit everything you can into that message, or you can try to get creative and end up just being long-winded instead. Vine’s six-second videos force you to get right to the heart of your message. Not only does it help you to define who you are and what your goals are, but it also helps you to have a bigger impact with your customers.
It Forces You to be Creative
Six seconds is not enough time to use traditional marketing methods. You have to get creative if you are going to have an impact. By forcing you to be creative, Vine helps you to create messages that are more interesting and more fun, and that helps you to build a lot of buzz for your brand. You can show off more of your brand’s personality and create fun campaigns that will be memorable for your customers.
Vine is an interesting new service that will likely lead to a lot of innovative advertising campaigns for businesses both small and large. If your business hasn’t yet started creating videos for Vine, it’s time for you to start. These are just a few of the ways that Vine can help you market your business — the rest is up to you.
What are some of your favorite videos that you’ve seen on Vine?
About the Author: Bridget Sandorford is a freelance food and culinary writer, where recently she’s been researching Boulder cooking school. In her spare time, she enjoys biking, painting and working on her first cookbook.Author's Google+