What is social bookmarking?
Social bookmarking is the sociable term used for sites that let users literally save or bookmark websites that they’ve come across to go back later to. It’s also sociable – with bookmarking sites like Digg and Reddit you can vote up or down, comment on and share various bookmarked pages.
In our opinion, one of the best social bookmarking sites from an online marketing perspective is, Stumbleupon.
What is Stumbleupon?
Stumbleupon is a social bookmarking site that lets its users literally ‘stumble’ (visit other sites within in Stumbleupon frame) across other sites that are thrown up according to a users predefined interests, for example, topics such as business, cars, fashion etc. It’s always growing, in a similar way to how Google is adjusting its “personal” results for you, Stumbeupon does the same by throwing up sites that are similar to those you liked before.
So why Stumbleupon? Because of referrals. It produces more traffic to websites than any other social sites including Facebook.
How can my business use Stumbleupon?
Stumbleupon is a great source of traffic for any website. Stumbleupon is yet another way to get your website out there and seen by the masses. If your content is good, more people will Like it and as such more people will stumble across it. The secret to getting your business blog posts to go viral on Stumbleupon is by writing content that will help someone , by giving them something they may want or find helpful.
Stumbleupon is great for marketing because of its tracking capabilities. Anyone sharing to Facebook, Twitter etc uses its cool URL shortener su.pr . Which means you can easily can see how many people have clicked on your link. Having great content on Stumbleupon will result in more people liking it, which, in the end, is how things start to become viral. Which, as we know, can send tens of thousands of people to that specific page which should result in way more sales for your business.
Lastly create a Stumbleupon profile and add the interests of everyone that works at your business. Then charge one employee per day the task of “stumbing” on Stumbleupon for just ten minutes, jumping around liking and disliking sites that get thrown up etc. The next day have a different employee use the same account to Stumbleupon their interest. Continue this for a whole week.
– Doing this stops you from looking like a bare-faced link dropper, once you’ve made your account look sociable, start to dribble your own links and content into Stumbleupon for others to find and hopefully come across.
So, good luck and happy bookmarking!Author's Google+