If you haven’t noticed yet, personal branding is important whether individuals do it or not. For instance, when someone applies for a job usually the hiring manager will: Google the candidate, check references and look at social media profiles including Facebook, Twitter and LinkedIn.
A personal brand is the extension of the individual. If a brand personal or not is not liked or well received then the company, freelance or individual suffer because of it. This is why a personal brand is important. In addition, a personal brand can and will enhance professional goals and the individual itself.
In order for a personal brand be well received, a little housekeeping and organization needs to be accomplished:
- A well comprised Profile Page
- Showcase of work and collaborations
- Services, interests and contact info
A profile page must be detailed and concise at the same time. A consumer is on the go and most of the time won’t read a full about page on the website unless they’re very interested. That is why on a social media profile, especially Facebook and Google+, the information has to be in their face.
Fully detailed includes location, website and story of the company to name a few. Also, try to make it interesting, personable and true to the person. For Facebook in particular, include important milestones and links to other social media accounts, websites, and blogs.
Work and Collaborations
Social media is usually not the time for a lot of self-promotion, but for a personal brand showcase the work and gauge the reactions. Make sure each work is an engaging piece the audience will care about.
When something is shared include a link, high quality photo or video, and tell a mini story about it. Doing this will show more appeal about what the person is accomplishing on top of sharing useful information on social media.
This is where visual networks like LinkedIn, Pinterest, and Instagram come into play. While you share content from others, make sure to include your work. LinkedIn has add-ons for portfolios, works you collaborated with others on, and will lets you showcase it right on your profile page. Pinterest and Instgram are just waiting for visual representations of work.
Keeping in Touch
This information is for everyone, but especially for freelancers, artists and writers. Who someone follows, their likes, pins, tweets, all of it goes into the personal brand. Keep in touch with what is going on in the field, industry, and the interests one prospers in. Make sure a potential client; hiring manger etc. know how to get in touch. It may seem like a no-brainer, but for some its easily missed. Be sure to include e-mail address and link to website or portfolio.Author's Google+