Social media has become one of the hottest areas for businesses to plunge because that’s where conversations about products, services, brands take place. Companies with a long-term view of things have to be in this space over the long haul in order to stay relevant considering that a huge majority of people are already there, on social media. Recent studies have however indicated that many companies are a hard sell on social media because of the unattractive profiles they create there.
Fortunately, this is something that’s easy to fix if you follow these tips on how to create an attractive social media profile.
The first thing you have to create to be attractive on social media is post a great photo or company banner. Social media thrives on the visuals and using a good photo as your profile picture is going to be instrumental in getting the kind of attention. This means if it’s a company logo, get a designer who can spice things up for you. A good company image or banner goes a long way at all times.
You should never forget to include this part on your personal or company profile. On LinkedIn for example, let the profile description encompass everything about who you are or what your business sells or supplies. Experts however, caution against the use of extremely personal information in the description because it can be quite discouraging, to say the least. Keep the profile detail as if you were revealing something in an interview…just not too personal.
Provide just enough details for the other parties to know you. For a company profile, the description should have what your specialties are, your website link, HQ or physical location (where you’re based), the industry in which you operate and general official address.
Provide Recent Updates
One of the factors most companies fail to realize is the current nature of social media. People, including your employees and customers will only follow you if they have access to something that looks current, or rather, recent. On Facebook, these could be recent status updates, recent tweets on Twitter, or job offers and announcements on LinkedIn and so forth.
Profile pages that have activity and interaction between users are more attractive on social media, compared to those, which are not. Therefore, if you have a social profile, make it more interactive by showing recent updates, recent blog posts, participation in discussions and so forth.
Customize your pages
The regular social media website pages look generic and less attractive in the least, according to most people. Fortunately, social networks such as Facebook, Twitter and LinkedIn allow you customize your pages to whatever color or level of interactivity. Games and apps can be incorporated in the social media page profiles to make them more appealing, differentiated and unique-these are qualities that attract more people on social media and they will work for you as well.
Overall, the key to making an attractive profile on the social more is appealing to firs impressions through photographs, banners and other visually appealing elements.
The second part of this entails making a strong impression through an effective introduction/description. Use the proper language to introduce yourself to other people. Using light language that is conversational makes you look real and human, which increases appeal.
However, the most effective way to have an attractive social media profile is through the consistent provision of innovative content, that will not only encourage people to fun your page, but also help them to remain active on your page, engage in your sales campaigns and so forth.Author's Google+