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Getting your product and website noticed in today’s world is not an easy task. With such an abundance of new apps and sites being released everyday its getting harder and harder to stand out of the crowed.
Mo, the marketing manager at TourPal, a new Iphone tourist guide app, shares a few insights on marketing.
Many app developers and website owners make the classic mistake of putting all their time, money and efforts into building a great product and they do not event consider the most important part: Marketing. They have the illusion that building a good product is enough its not!
This is where marketing comes in.
Now there are many methods of doing good marketing , but the principle is always the same and it is not one you are going to like; It takes time and costs money to do proper marketing work. One last thing before I start listing the popular methods, most small business owners, do not count their time as an expense, this is a very common mistake. For example, forum posting can take 2 hours a day if done properly, when you budget your marketing channels, you must include your time as an expense.
Popular Marketing methods for websites:
Forum posting and blog commenting This helps both your SEO efforts and helps your product and brand get visibility. Tips: For SEO make sure you include a link to your site and that it is do follow , also make sure that this is from a forum or blog that is related to your niche, getting links to your fashion website from a blog dedicated to dog food is useless. Also, always make sure that you actually contribute to the conversation, do not just spam.
Press release A very effective method of getting your messages and product news out there. In most cases it is a costly method, but if you can afford it I highly recommend it. Popular sites for this are prweb.com and prnewswire.com. Tips- make sure that this is actually news, or an interesting editorial, this is not the place for blunt self-promotion. Tip take a current event that people are talking about and see how your product can relate to it.
Advertising the most important channel, if you can afford it, anything from Google PPC to site wide banners on relevant sites, if you have a marketing budget, this is the place I would spend most of it.
Hello! I want to show you how to get more traffic from blogging, and social media by helping you grow your subscribers and social influence by using a mix of best practices with trail and error. I'm going to be talking about blogging and social media a lot as I love them both 🙂 Want to know more? Check out my about page.