The wide availability of the internet is changing the way people find and acquire jobs. We now live in an era where social networks can actually help job hunters in the search for a new position and then provide additional information to the employer. Today, 50% of all job seekers are using social media as part of their job search, while more than 1/3 of all companies use the same websites as part of their personnel screening process.
These numbers will only continue to grow over the coming years. From Linkedin to Facebook, social networking is becoming more and more a part of the journey towards the ideal career. Many corporations are even attempting to recruit individuals through social media. Of course, using social media during a job search can be dangerous, but if one maintains a neatly organized, clean persona online it can be a great tool in today’s ever difficult and ultra-competitive job hunt.
Your profile – an online resume
Think of your online profile as a resume – which it really is when you get down to it. Your profile will often show you interests, job history and possibly most importantly – how you deal with other people and present yourself to the world. A simple to follow tip for cleaning up an online profile is this: If it’s something you would not want your mother to see, chances are an employer won’t like it either so take it off or hide it! Depending on your field of interest, a profile can be tailored to show of your skills with links to videos, blogs or other productions you have floating around the internet.
Know the industry!
Being linked to a company through social networks can let you in on some of the inside talk of the company or the industry in general. This information can give the job applicant a leg up when it comes to interview time. The more one knows going into the all-important interview, the better chances you have of blowing them away with your knowledge. LinkedIn, Twitter or Google+ Communities offer you an easy way of getting engaged in industry-related conversations. Follow companies in your industry and join groups and communities in the related field – this way you can get up-to-date information about them and also create your online presence by commenting, liking or sharing blog posts or articles you came across in the social scene.
Refer me please!
This is one of the biggest benefits social networking offers job hunters. A solid referral from an existing employee seriously helps your chances of getting hired. Look through your accounts for people who work for the company you are interested in, or even someone in a related field who could give a solid reference. LinkedIn allows users to have their skill sets “verified” by others by endorsing, a feature that can give the applicant a better chance at getting his or her foot into the door. Be careful however to add only relevant skills to your profile that will help you in the job search.
Tired of searching through countless job search engines full of unnecessary postings that confuse the results? Many sites actually recruit online now, for example, the Yodle Linkedin profile displays their current job openings and additionally, offers detailed information about the company and its leadership. This is a great place for the applicant to start their search. Many companies also post their job ads on social networking sites – but if you have some experience or want to get an internship, it may also be a great idea to contact them about job opportunities via these channels.
As social networking becomes progressively more a part of our daily lives, it is important to utilize it properly in the job search. If managed properly, sites like Facebook, Linkedin and Twitter can be a significant aid to not only finding the job you want, but actually landing it. Be careful and remember that your online profile can be just as important as a resume and often shows who the ‘real you’ is even better than that resume you formatted so carefully! So, get out there and start building your social network with people who can help you get where you want to go. That dream job is still waiting! Any thoughts or comments? Let us know below!Author's Google+