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Home Social Media Using social networking for SEO link building


Social networking is a significant part of online life and the online persona. Looking around, it seems like everyone and their mother’s has a Facebook or Twitter, and that’s only beginning to really scratch the surface of the potential on offer here; don’t forget about Google+, Pintrest and more. With the rise of digital marketing and the increasing importance of SEO in business, marketers are beginning to realize the opportunities that these sites present and how they can be used for a number of purposes related to search engine optimization. For example, how can social networking assist the process of link building?

First, let’s look at why marketers should be interested in social networking to begin with. Put simply, the sites are just too popular to ignore. Marketers are presented with a widespread audience without really having to do anything in order to get them; because they’re already there, half the work is done for them. One of the big parts of SEO link building is gaining followers and counting on them to help you spread around the information you want to share. Social networking sites are a hot bed of sharing, be it information, ideas, articles from other writers, or even self-promotion, so marketers should see that the environment is ideal. However, though the audience is ready and waiting, it still takes a great degree of time and effort in order to create a circulation for your content.

If you want to make use of social networking in order to link build for search engine optimization, the first thing you need to do is build an online presence. However, it’s not the same as building a presence up for yourself where you can rely on your personality in order to get followers. When it comes to SEO, marketers are setting out to promote some form of goods or service, be it there company or one they represent. Because of this, the online presence you create must be dynamic enough to attract visitors. Marketers can get the ball rolling by reaching out the more influential members of the sites, people who have a wide reach of their own. This will help them to develop a group of followers which should begin to grow by its own accord, provided they are kept interested. The great thing about social networking, as stated previously, is the sharing aspect. If something is popular, it will be shared across the internet and seen by thousands when you originally hoped for hundreds. Content, too, will help to attract new traffic as well as keeping your online presence relevant as well as active. Regularly post status updates and share content with your followers, as well as ensuring you link up your content with their original sources, such as blog pages, the company’s website and so on.

Marketers should never forget that good content is the key to successful link building, but social networking can be a valuable tool with which to utilize that content. Though it takes care and vigilance, it remains a key component in SEO that is often underestimated.



Shane Atkins
Hello! I want to show you how to get more traffic from blogging, and social media by helping you grow your subscribers and social influence by using a mix of best practices with trail and error. I'm going to be talking about blogging and social media a lot as I love them both 🙂 Want to know more? Check out my about page.
Shane Atkins

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