With the advancement of technology, the popularity of mobile marketing has risen very high. More and more people are switching towards their Smartphones to check out their brands via social media. As per a survey report of last year, the period of time spent through phone on social media has shown a steep rise of 85% on Facebook, 4.445% for Pinterest, 114% for LinkedIn and 140% for Twitter. This signifies that marketers and businesses must optimise mobile phones to maintain their brand loyalty.
Below are five steps than can help you optimise your site for mobile users:
- Craft for Mobile Users
Always design a mobile friendly version of your blog or site. If a follower enters your link via social media and gets a non-optimized website, they will not like to visit your site a second time. The sites optimised for mobile phones are easily navigable, user-friendly and user friendly. Use good fonts with good font size so that users don’t have to zoom in and read the content. Use the graphics and pictures that load instantly
- Give Mobile worth
Keep your focus simple and quick for Smartphone users. while surfing through computer, users are okay jumping from one page to another and check out other sources to, but this doesn’t applies to the case with mobile phone users. Thus, the info should load fast, so that the users don’t feel any necessity to hop to another page. If you are designing any app for your company, then ensure that the users enjoy using it.
- Post Intelligently
A post gets maximum engagement in the first 30minutes after getting uploaded. After that it usually fizzles out. Thus, ensure that whatever content you are posting, is helps user to interact. One of the most innovative ways is to go for Instagram pictures. It attracts users and is easy to post. All you need to do is tag your products, service and business and attract users.
- Check several Mobile Platforms
All mobile platforms are not similar. For instance, if you add a caption on Facebook image, IOS and Android users can open it but tablet users can’t. Thus, before optimizing check the different platforms to get a good idea of the user experience from all types of devices. This help you achieve the target of result you wish to gain.
- Check the Analytics
Every mobile user is not the same. Check your target audience and see where your engagement lies. It is possible that you have more traffic coming from home computer rather than mobile devices, then you need not making some great changes to your social media structure. Doing content testing is a great idea to get the best results.
Yes, mobile marketing is high these days as more and more mobile users are turning to social media use through mobile phones. Make sure you adopt the changes and optimize your site and content according to the mobile age. Go ahead and get the best results. Also make sure you get your precious mobile phone insured so that you can use it tension free. Mobile phone insurance is getting essential these days and getting it is always a wise idea. If you are still not using mobile phone or social media strategies for marketing then go for them today and get the best results.