SEO is of the utmost importance because it’s going to get your site noticed amongst all of the other websites. You have to maintain a significant amount of traffic to your website and one of the most effective forms of marketing is SEO. This means that when someone goes into Google to find content that could be on your website, they are going to find your site instead of the site of one of your competitors.
Social Media’s Role in SEO
You have probably been told about SEO again and again. You have probably also been told about social media again and again. You can combine the two to work for you to ensure that you are doing the best marketing job possible.
Social media is going to keep your reader engaged about what is going on with your business. As you get mentions, more people are going to learn about you. When you do your research to find out where there are other companies conducting business in a similar fashion to you, you can stay engaged with these companies and provide mentions of your company – along with a link to your website.
You don’t want to post your link on a competitor site, but on companies within the same industry as you. For example, if you are a wedding photographer, you want to stay social with florists, wedding coordinators, cake decorators and similar businesses so that all of you can help to promote each other.
As you continue to post your link on different areas of social media, you will be creating backlinks. These backlinks are a great way to boost your SEO rank. Google and all of the other search engines use high-tech formulas to establish who gets the best ranks. Those with more backlinks are going to move further to the top of the list because it demonstrates popularity.
You cannot simply post your link across social media. You have to have engaging content that is worthy of being read, shared, and posted. When you get more likes and more linked content, it demonstrates popularity and sends your sentiment soaring. Sentiment is just another thing that Google and the other search engines look for. This is all going to help you.
Before you get too far ahead of yourself, you need a way to measure your social media success. This means finding a good analytic tool to learn about how many likes you have and what your overall impression is. Facebook has something built in that you can receive on a weekly basis, but there are stronger tools that you can take advantage of as well.
Improving Your Site Conversion
SEO is great because it’s going to drive people to your website. When you have more people going to your website, it is generally profitable because more visitors mean more customers. This is all dependent upon your conversion rate – how many people you are converting to customers on a regular basis.
A good number to go on is about 8 or 9%, but this can vary from industry to industry. You need to know the conversion rate to ensure that your website is capturing a sufficient number of visitors. Without a quality conversion rate, you could be working on SEO and driving a number of new people to your website without it affecting your revenue.
This means that you need to establish good content. Make people want to take action on your website and hold their attention for longer than a few seconds. You will want to split test your content or use multivariate data analysis to see what is going to provide you with the best overall conversion rates. This means that you will want to make a few changes to your website over the course of a month and see which versions are yielding the best results. Some things to do include:
– Call to actions
– New colours
– Different graphics
By doing some split testing, you can see which has a more positive effect on site visitors to ensure you are doing all you can to capture visitors, show them why they should be buying from you and getting them to make a purchase.
You can do the same when you are trying to get social media posts to be shared and liked, by the way. Is it better to post a link to your blog, an excerpt, or a video? Running tests periodically can help you to understand your demographic better and ensure that you are making the most of your marketing time and your marketing dollars.
Social Media is a Great Tool
When you want to look at how social media is really working to help you with your SEO rank, it pays to understand the search engine formulas a little bit more. The formula is going to look at social media and content and back links and a lot of other things.
You already know that social media is a great tool to use to help you learn more about your demographic. Customers want to be interacted with and this provides the platform for you to do exactly that. You can listen to their concerns, solicit feedback and address your customers as a group after they have “liked” you on Facebook. On Twitter, you can keep everyone up to date on the trivial things. When you combine all of this and begin posting material that is worthy of sharing, you will see how it will boost your SEO rankings. Your link is going to get shared over and over again. This will drive traffic to your website and help you to grow your business.
If your social media and your SEO are doing well, you need to make sure your conversion rate is going well also; otherwise you could be missing out on a lot of business coming your way.
Social media needs to be a tool that you implement in your business. Just be ready to run some tests to ensure you are using the tool in the best way possible.Author's Google+