Twitter is a powerful social media tool for engaging an audience. Many television shows for example are using twitter to engage the audience, actors, and producers. Twitter is also a great way to engage with companies on events and contests. With that said here are the best ways to get an event going with Twitter.
Create a unique hashtag
You would want your event to trend and get some notoriety. This is what the hashtag is for. Don’t make the hashtag complicated or hard to understand. You want it to relate to the event, but also make sure it is relevant to the organization or company. One good example is Amy Wilkerson who does an Ask Amy on Twitter on Wednesday. Her hashtag is #askamy. It correlates with her name and anyone who uses it lets her be able to answer their question. Quick, easy, and effective.
Publicize before the event
To correctly do this, go through all your channels for better results. Tell everyone within the organization so they can help publicize on Twitter. Doing this will have a better chance of involving more people on Twitter and gain support. Also, this will help get a buzz for the event in real life and on the Twitter sphere.
Don’t just sit back and put the information out there, engage! People like it when there is constant communication. Favorite and retweet what tweets you think are great for the event. Tweet something interesting at the event that will get noticed. Include some relevant people in the tweet that you believe will like to be included.
Start a conversation
If you’re event has performances, speakers, or venues tweet about it. See what people like about what is going on. The best way to do this is by asking them. If someone is tweeting about a great speaker, favorite or retweet them and ask them what was the best part. This not only shows up on your Twitter feed, but on theirs as well.
Publicize during the event
Whenever something in the event changes tweet it. Let people know what is going on who can’t attend. This may sound bad, but make them wish they were there. It’s hard to beat an “I wish or I should have been there moment”. Those moments make people buzz about what is going on. Remember to tweet sparingly. Don’t congest everyone’s timeline, but casually inform what is happening.
Twitter is great for interacting with people real time. Interact with people by favoriting, retweeting, and including them in your tweets. This includes the people attending the event, putting on the event, and any performers or speakers. In addition, take pictures and add them to your tweets. People love visuals so don’t be afraid to share.Author's Google+