It’s probably a safe assumption to make that if you are reading this article you are not the head of the marketing department at CA, HP, or SAP. However, that doesn’t mean that you won’t be competing against these behemoths when it comes to marketing your software. Thankfully, you can compete, and you can compete effectively, if you know where to get the best bang for your buck.
The Internet has lowered barriers to entry in virtually every type of enterprise. These days, all you need is a computer, an Internet connection, and a good product, and you are in there with a shout. However, you have to know your way around so that you can avail yourself of the situation.
There is a social media platform that appeals to everyone. LinkedIn for businesses and business people, Etsy for the artsy, Vimeo for those addicted to video, Twitter for those with a short attention span, and Facebook for just about everyone. And this is just scratching the surface of what’s out there.
You must market your wares via social media. It is cheap (usually free), easy, has a relevant platform for each type of software – for example, LinkedIn is the perfect forum for business software; and gives you access to billions of people around the world. No marketing department in the world can buy you that.
Use social media to:
- Join relevant communities
- Learn from the members
- Contribute to the communities with articles and in forums
- Show the world you are an expert in your field
- Cultivate a following
- Link to your blog or website (yes, you must have one to stand any chance of success)
If there is one and only one marketing method you can dedicate yourself to, it must be social media. And once you use the “heavier” sites and have built up a following, start to use the “lighter” ones such as Twitter to provide more frequent updates.
However, before that, be aware of the fact that it is best to start your social media campaign already during the planning stages of your software.
Versioning, partnering with an established software house, and integration of a dynamic installer are all worthy considerations in marketing your software. Each have their benefits and, in some cases, costs. Although each of these methods should be considered as viable and proven methods of software marketing.Author's Google+