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Home Social Media How bulk mail marketing has changed

Bulk mail marketing used to always refer to printed items sent by companies through the United States mail service. The amount of items in the mailings allowed businesses to use discounts on postage, which made sending these items out much cheaper than standard first class postage. While many companies will use this method, for good reason, it is something that now also refers to a specific style of online marketing services.


Why this service succeeds?


There are several reasons why this service succeeds. Consumers and clients like this because it is something that they have chosen to participate in by “opting in” to a mailing list. They may have purchased a product or service from the company in the past and want to know more. They may be looking for updates, sales, or announcements and information by the company, promotions or anything else.


Business owners like this for several reasons. One is that it allows them to reach many people in all areas of the world, if needed, by way of the Internet. No trees are killed printing paper, and no items are lost in the mail or delivered too late for consumers to use. It is more cost-effective than printed materials but it also has the benefit of being able to place clickable links in the email that the end user can use to get to the website quickly. This helps to connect the two without the user putting a piece of paper down to “look at later” thus usually forgetting about the idea.


How it can be used


Business owners that would like to implement this kind of marketing can find many different options online. Some of the best products are ones that are cloud based as these eliminate many of the problems of software installation, backups or other issues. This method of delivery also allows users to access it from any device as long as it has Internet connectivity.


Most systems have a considerable amount of support to help users get started. Many will have things like templates plus a very intuitive interface that is easy to use. People will want to see what features each brand offers, as there can be a considerable amount of difference between each kind.


Features to look for


In addition to standard features like being able to schedule or pause a campaign, there are other things that can help users promote their business. One is to look for features that combine with social media. Behavioral targeting and analytics are also features to look for as this can help businesses not only to tailor messages but also to sell more products and services. This can tell a business a great deal of information about the user’s needs, habits and purchasing methods.

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Shane Atkins
Hello! I want to show you how to get more traffic from blogging, and social media by helping you grow your subscribers and social influence by using a mix of best practices with trail and error. I'm going to be talking about blogging and social media a lot as I love them both 🙂 Want to know more? Check out my about page.
Shane Atkins

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