Functioning as part of a viable team is critical to the contemporary workplace and to the success of both individual efforts and the success of the company. Certain management and organizational issues make it challenging though – if not impossible.
What is a Silo?
At face value it can seem rather illogical, yet many companies and organizations don’t seem to consider the concept of a team as something that encompasses the company or organization as a whole – preferring to work in small teams that have the bare minimum of interaction and communication with the rest of the company. This is what is referred to as the silo mentality – when information is deliberately or thoughtlessly withheld from other stakeholders, to the great detriment of overall operations.
Silos can seriously set back many different company operations but they are really harmful to marketing. That’s because efficient marketing efforts, especially in the age of social media, require an efficient flow of information and flexibility from an organisation.
Transparency is a business buzzword that seems to be thrown around a lot, and yet whether or not it’s an accurate word for an organization is strictly on a case-by-case basis. Transparent operations achieved through open and honest communications with both internal and external stakeholders, is perhaps the only way for a company to move out of the silo mentality and streamline its operations, leading to better customer and client relations.
Agile marketing is a complete juxtaposition to the silo mentality when it comes to customer interactions. Agile marketing is essentially a multi faceted approach that places a high value on customer collaboration; which gives agile marketing an edge in online marketing, due to the ease of interactions between customers and a company courtesy of Facebook, Twitter and their contemporaries.
Making the Change
Being agile certainly requires a fundamental organizational change, the most difficult aspect of which can be the implementation of transparency across a group. A certain amount of flexibility is required, since a hallmark of agile marketing is the lack of ceremony when it comes to the unveiling of a product or service- the development process is reported via online media and traditional marketing, and feedback from within the company and even intended customers is encouraged, often leading to deviations from the original vision.
Help with Agility
Agile marketing is not something that can be quickly and effortlessly achieved, but as the concept grows in popularity, there are a budding number of marketing and consulting companies that will be all too happy to assist you in making the change (for a nominal fee, naturally). If you wish to implement change at a fundamental level, there are business solution software and services that make the task much more easily achievable, such as the packages on offer from Domo.
Making a significant change in your corporate culture is never easy, but being agile is far better for you and your customers than stagnating in a silo.Author's Google+