You need your customers to trust you online. Without trust, you’re dead in the water. Now, of course, there are so many ways to build trust through clever marketing, but that will only take you so far. If you do a stellar job with a press release, but you screw things up on your site, you’ll lose any credibility you had. Here’s how to keep that from happening:
Become a Google Trusted Store
Almost everyone trusts Google. That company has built its reputation over many years as an authority on search marketing. For the end user, Google has been the largest search engine on the Internet – providing useful and relevant search results for practically anything.
It’s a household name. When you sign up to be a Google trusted merchant, Google is basically giving your company an endorsement. Customers will come to your site, see the Google Trusted Store badge, and be put at ease about handing you their credit card info.
If users want that extra assurance, they’ll get it. Google allows users to accept a free service guarantee. It pretty much eliminates all the risk of doing business with you.
Have Killer Design Elements
First impressions tend to be lasting ones. Your online store needs to communicate trust on a subconscious level. Even if you have that Google Trusted Store Badge, users still want to deal with professional-looking sites.
Your logo, design, and layout need to be spot-on. The color tone, and overall feel of the site should be inviting and make people want to buy from you. Navigation menus should be simple to follow. Users shouldn’t have to hunt for what they’re looking for.
For example, if you’re a company like NextDayLenses, you want to make sure your layout is relevant to the audience, the navigation menu is easy to read, there’s a prominent search bar at the top that’s easy to find, and you’re advertising the best products you offer right there on the homepage.
Notice how, when you visit this site, it’s pretty easy to find everything. All the major brands are listed, the nav menu is in a clear type font, and the search field stands above everything just in case you don’t immediately see what you’re looking for.
Use A Reputable Payment Gateway
There are so many ways to accept payments online, that sometimes it’s difficult to choose a payment gateway – if you’re simply looking at the plethora of choices out there. However, if you’re looking at trusted payment processors, it’s a shortlist.
Paypal – This one is almost a no-brainer. The company has been around forever. They accept credit cards and money that’s help on account with Paypal (if your customer uses them as a pseudo savings account). Transactions are easy, and the gateway is simple to set up on your site. It’s pretty much a “no hassle” solution with just a bit of cut-and-paste on the code you need to insert into your webpage.
Google Checkout – A Paypal competitor. Some customers just don’t like dealing with Paypal, or don’t have a Paypal account. Google Checkout fills in the gaps, of course, when this happens. However, it’s also an excellent standalone solution.
Authorize.net – Authorize.net is another standalone payment gateway that comes packed with features. It’s super-reliable, and cheap, on the merchant side of things. For the end-user, transactions are seamless.
Intuit – Intuit has several payment options though, at this point in time, they don’t seem to support international transactions very well. Still, the domestic solutions they offer are very robust. Plus, they have the name recognition thing going on.Author's Google+