Pinterest is one of the greatest and easiest social media tools to express yourself with. And in a ever changing world where everyone is connected your marketing needs stories to get you noticed.
I’ve had the great pleasure to of worked with numerous businesses that to get started on Pinterest. I’ve used trial and error on 12 different client’s Pinterest profiles to find a winning Pinterest formula for:
A. More followers – not essential but always great to have.
B. Gaining More Traffic- A primary reason why you should be using Pinterest.
C. Growing their conversions – Whether they be buying something or subscribing to their blog.
And after some hard work I believe I’ve found the winning formula that has worked for 100% of my clients. Enough of these words lets get to the formula.
1. Meet The Team!
Pretty self explanatory, on this board upload images of every single person that works for your business whether it be just you or hundreds of employees. When you upload their images make sure they are of a high quality and in the description for the pin include their name and a small bio about them. That’s it. This board works as people like to see the person/people behind the business as it makes them feel they know you a little better, so they more likely to connect through other platforms.
2. Blog Posts
You have several options with this one you can either have one board for all your blog posts or what works best is to have a handful 3 to 5 boards for each category. For example if your business was a bakery then you could create, “Our Tasty Cookie Recipes” or “The Baker News” e.t.c. As long as your board describes what’s in it and you can pin to it regularly it will keep your Pinterest follows informed about the latest goings on in your business.
3. BackStage/Behind the scenes/In the hub
Let pinners see some behind the scenes action from your business so they can see what you do. Snap about 20 pictures of you and team members doing what you do and give some exclusive photos. For instance going back to my bakery example again; they could take photos of the dough being rolled out, then another photo of them pushing the tray full of dough into the oven lastly when the bread comes out of the oven. People will feel like they are part of the the journey as they’ve followed every step it’s taken to get their product.
4. Bucket List
Get your employees to pin their bucket list. In the description to the pins include their name so people know who’s bucket list it is. Creating a bucket list a great way to show of your personal side, other pinners will be able to quickly see how human and “normal” your business is. The pinner will also feel they know your business a little better and may click through to your site through being curious. I suggest having an employee pin 3 images they love from Pinterest and then choose a different employe e the next day of the week. I found that Pinning more 3 isn’t more effect it has the same results as Pinning 3.
Promote your latest discounts on Pinterest so your followers can quickly check out your latest deals. When you pin to the board I suggest you have the image of the item with a savings off percentage, so people can quickly and easily what you’re selling and how much they’re saving. Also include the price in the description so your pin will be featured on Pinterest’s gift section also the pin will have the price featured in the top left corner. Include a link in the description to where they can use the discount.
6. Competitions and Freebies
Everyone loves to win things and get things for free and Pinterest is no different. Write a blog post about your giveaway and pin an image which is clear to the pinner what they’ll win and how they can win it. This will drive a lot of traffic to your blog. You can also gain lots of Pinterest followers and interactions by doing a “Pin to Win” giveaway. This is where you pin an image of something for example a dress and ask your follows to repin and follow you to have a chance of winning the dress. Example to the right.
7. Foodie Board
A board that may seem a little of topic from your business but trust me people love to see what food your digging. Food is on of the most pinned categories on Pinterest with 11% of all pins being food. Your food board is there to give people a bigger insight into the people behind the logo. And Pinning images of your favorite food is one of the very best ways of doing this.
While Pinterest is great for many businesses please remember that Pinterest’s demographic is 68.2% female so not every business will be able to market their successfully.
Remember when pinning make sure:
The image is high quality
You’ve added a description
And you genuinely like the image.