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When is the Right Time to Use an Infographic?

Shane Atkins 4 years ago

An inappropriate infographic can be way worse than no infographic at all. It’s important to make sure that you save the right infographics for the right situations or you might look bad. Here are a few guidelines.

Be Careful with Infographic Resumes

It’s really easy to make an infographic resume inappropriate, honestly. If you aren’t paying attention, and if you don’t use it in the right way you could just annoy people instead of engage them. There are a lot of great guidelines and illustrations about resume infographics online to help guide you, but generally the most important thing to keep in mind is that not everyone will like resume infographics. Jobs that are more creative in nature will be the best if you want to use infographics. This is especially true if you’re going to probably create graphics of some sort in the job. Making the infographic can be like a skills test all by itself, a pre-interview of sorts. But if you’re applying for a job that’s more traditional in nature, the recruiter might just be turned off.

Infographics and Comedy

Comedic infographics can be great for getting a light point across and drawing your readers in on the front of your website. But you should avoid doing this too much in certain situations. For example, if you’re trying to appeal to a serious audience then doing jokes might not help as much. You should also avoid doing humorous infographics about any kind of sensitive area like politics, race, religion, and so on unless your site is going to be specifically about that topic and your audience will expect it.

Make Sure Your Research is Rock Solid

Nothing will make an infographic more inappropriate than having information that isn’t actually correct. This actually happens a lot more often than you might think. People see some statistic floated on a random website and then they think of a way to turn it into an infographic. But if the research happens to be incorrect, or a joke and you treat it as serious, this could land you in some trouble in terms of credibility. No matter where you see a statistic or idea, make sure you follow up where that bit of info came from before you create your infographic. Try to use .gov or .edu sites if at all possible. Additionally, list the source for your infographic with a link underneath so there’s no doubt about where you got it from.

Make Sure Your Site Isn’t Too Busy

This can apply to any infographic, but it especially applies to animated infographics. If there’s too much happening on your site at once, then it will turn people off. Infographics are great, but if you have 20 in a row, and each one of them is an interactive map with hundreds of points on them, then it could be a bit overwhelming for a first time visitor to the site, for example. It’s often better to have just one or two infographics, and then explain them so that you make good use of both color and white space.

Shane Atkins

Hello! I want to show you how to get more traffic from blogging, and social media by helping you grow your subscribers and social influence by using a mix of best practices with trail and error. I'm going to be talking about blogging and social media a lot as I love them both :) Want to know more? Check out my about page.

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