Social media marketing can be very confusing as it moves so fast and trying to discover what works from all the articles,blog posts and books can leave your head hurting.
As you’re busy running your business you probably don’t have any time to research and find ebooks to market your small business on social media. So I’ll share with you my 14 favorite ebooks which have helped me improve my social media marketing knowledge,grow influence,grow followers and make sales for my clients.
1. Twitter’s Small Business Guide
This ebooks is aimed at beginner to amateur Twitter marketers. The eBook goes through the how to use the social network and how to amplify your message.
2. 6 Ways to Generate Leads With Google+
Google+ is one of the newest social networks that boasts over 500 million users around the world. As it’s fairly new your business may not of started to market there. This ebook by HubSpot talks about how to optimize your page and how get create leads.
3. 7 Deadly Pinterest Marketing Mistakes
Pinterest is where the ladies of social media like to hangout. It may be fun to Pin,like and comment but if you aren’t marketing correctly there then you could lose potential customers. Anna Bennett the founder of White Glove Social Media goes thorough the marketing mistakes your business may make on Pinterest.
You can download the eBook by visiting Anna’s website.
4. 40 Ideas for your 2013 Social Media Plan
These 40 creative ideas will keep your small business feeling fresh and exciting. I found these ideas the most useful:
3. Create your own social media playbook
17. Set sensible social media goals and objectives
18. Make your customers the hero
23. Turn yourself into a Twitter maven
29. Overcome cultural obstacles to social media adoption in your company
34. Be inspired by storytelling
37. Take your social interactions offline
5. The Complete Guide To Facebook Contests and Promotions
Running a contest or promotion on Facebook is the quickest way to get more engagement on your page and to get more business from it. Running a competition or promotion on Facebook is easy to do but to make it cost effective you’ll want to understand everything surrounding your competition, from measuring your ROI to creating competitions for Facebook mobile. This eBook by WishPond covers all this and loads more.
6. Social Media Monitoring in 10 Minutes a Day
Social media monitoring can be very time consuming this eBook form HubSpot goes through how your business can spend just 10 minutes a day, to listen out to what people are saying about your business.
7. A Tumblr Tutorial for Brands
Since being bought by Yahoo earlier this year Tumblr has really come into its own. With over 138 million Tumblr blogs and over 62 billion posts Tumblr isn’t to be left out of your marketing. This great eBook by eModeration talks about what Tumblr is, how other businesses are using it and how your business can use it too.
8. 20 Ways to Succeed at Social Media Engagement
Engaging on social media is what social media is all about, talking with other people about just about anything. If you aren’t be social then you’re just spamming your followers and no one likes to be spammed.
Engaging on social media was by far my biggest problem on social media as I just didn’t know what to say. But from reading 20 Ways to Succeed at Social Media Engagement and reading Social Media Engagement For Dummies my social media activity as grown emnouelsy. I’ve even been interviewed by PeerIndex for social media activity.
9. Let’s Talk Social Media for Small Business
This eBook is about four years old but by far it’s the most powerful eBook from this list. In this eBook you’ll learn:
What the hierarchy of social marketing is and what each layer entails.
How to amplify your message and get leads from social media.
The book also talks blogging and how your business can incorporate social media into it for enamours success.
10. Learning Linkedin from the Experts
Another great ebook from the guys at HubSpot. If you’re a B2C business this book will not help you. Learning Linkedin from the Experts will help your business get noticed on LinkedIn and to create lasting relationships with other businesses.
The eBook is very easy to follow with checklists for each stage. At the start you may notice you’ve done quite a lot of the things in the book for instance completed your profile 100%. There will be many things you won’t know for instance how to create,join and market in groups.
11. Fishing Where The Fish Are: Mapping Social Media to the Buying Cycle
Chris Brogan talks about six social media approaches to help you find your customers get the sales and to measure your effects. You’ll also discover some great tools to match your approaches.
Whether you’re a social media guru or don’t have a clue about social media marketing this an ebook everyone can learn from.
12. The Smarta Guide to Twitter
What is Twitter and how does it work?
How Twitter can help your business?
Learning the lingo.
How to set-up your profile for success?
What to Tweet?
Who to follow?
How to get more from your Twitter?
How to find customers using Twitter search?
How to use Twitter for customer service?
Measuring your success and creating a strategy.
13. The Skinny: Instagram
This is the best eBook on Instagram marketing you’ll learn:
Why you should be marketing on Instagram?
The Future of Instagram?
What to share to Instagram?
The Ground Rules.
How to interact with your fans?
And the limitations.
The aim of this eBook is to help your business to bring back a human’s magical voice to your social media profiles.
The 3 Strategies in the eBook are:
Clearly & Concisely Personify Your Brand
Be Open & Responsive—But Stay Classy
Be Consistent & Reﬁne in Real-Time
Which ebooks are you going to read?
Did I miss any ebooks out, comment your favorite below.