Photographers, you are judged and critiqued based mostly on their work. The photographs are the first impression, eye-catcher, and in-depth details on what the you are about. In order to use social media effectively you must make sure your work is showcased correctly. Photos must be displayed in a way that showcases you as a photographer so potential clients and admirers will be taken in.
Almost everyone has heard about Flickr, which is a great thing. Budding and experienced photographers are known for using Flickr to show their work. Now since Yahoo! has changed the look and feel of Flickr, it may be time to dust off that old account or create one. Also, Flickr is Creative Commons friendly. This means bloggers, writers, students, the whole world can request to use photos as longs a they abide by your rules of crediting.
I have begun discovering the possibilities of Google+ and have to say the photo community is expansive. It’s a great way to get feedback, develop relationships, and get your photography out there. The best thing about Google+ photo communities are the niche communities available. HDR, Street, and Landscape photographer are just 3 of the over 10 plus communities I found. If you have a special niche then create a community for it.
Tumblr may have a “young” demographic, but that should no way hinder a photographer. If you want your photos to tell a story or create a photo essay, do it on Tumblr. Your photography will stand out and so will your storytelling skills. You can take it further by creating a custom theme or layout adding personality to you as a photographer and your work.
I’m including Behance even though I believe it teeters on the fine line of portfolio and social media. The glory of Behance is the overall look and organization. Your photography will always be at the forefront. Better yet, you get to describe your photos with details while putting the work into different categories. An added addition is a ton of like minded professionals in creative fields such as animation, design, and film which can lead to collaborations and clients.
Pinterest has quickly rose through the ranks of social media. It is visually appealing while providing amazing content users want to snag and share. Photographers before you get on Pinterest make sure you categorize your work such as night photography or fashion. This will help your work be more shareable. Also, if you focus in product photography congratulations because Pinterest shall treat you well.
Last, my dear photographers make sure to post your best quality work. I want you to get noticed for your talents and you do to. Make sure to categorize, show some personality, and don’t think too hard about it. Social media is a tool to get you out there and will hopefully help your goals. Also, take note that everyone may have a camera, but it doesn’t make them a photographer.
Photo By Nicolás García (Own work) [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia CommonsAuthor's Google+