Twitter is one of the most rapidly expanding social media platforms on the internet today. In the last year there has been a jump of over 900% in active tweeters which has lead to more than half of a billion registered users. Members use Twitter to keep their followers updated on their daily thoughts and adventures and companies can also take advantage of Twitter’s services to expand their brand name to a much bigger audience and improve their search engine optimization (or SEO).
Use your characters wisely
How do you successfully use Twitter to promote your company in only 140 characters per post? Sure, it can be difficult to put anything of extreme substance into your tweet with the imposed limitations, but the goal is not to write an entire article. Think of your tweet as the headline, with your links pointing users towards more substantial information.
Have an active and engaging profile
In order for your Twitter efforts to be successful, you need your voice to be heard by as many people as possible. How can you reach more users? Your first step is having an active and engaging Twitter profile – fill everything out, customize it to meet your company’s design and personality and then it is time to really get to work.
Wants followers? Start by following them
You should be very active following others, re-tweeting things of interest, commenting on other relevant posts etc. This is by no means suggesting that you should be posting every few minutes, because that is more likely to lose you followers than actually gain them. Use Twitter’s directories for your benefit to find and follow other members who are likely to return the favor and follow you. Not to be forgotten – when someone follows you, make sure to follow them back. People are much more likely to continue following your actions if you reciprocate. Try to keep your followers to following ratio as close to equal as possible!
Next, get the word out that you have Twitter. Drop in a “Follow us on Twitter” link in your email’s signature, add it to business card or flyers – whatever it takes. One simple line of text can lead to easy self-promotion on the internet for years to come.
What to tweet about
A simple tweet with a promo code or info of a discount that gets retweeted by hundreds or potentially thousands of followers can quickly make it to viral levels with a little bit of luck. The more times your links get shared around the internet, the more legitimate and helpful your website will look which makes search engines like Google begin to take notice. Just by making one simple post and letting the internet do the rest of the work for you with thousands of users are re-tweeting your message will give your SEO a big boost. This makes using Twitter a necessity for any forward thinking company in their internet marketing strategies.
In order to keep your follower base interested, don’t always tweet about your promos or sales. Use your 140 characters to comment and/or link to a relevant blog about your company or just to draw attention to an update to your Facebook profile. Keeping things simple, interesting and relevant will keep followers from being disappointed.
Twitter is an amazing tool that can reach millions of potential customers. To use Twitter to its fullest marketing potential takes following some of the basic guidelines illustrated above. Having a boring and inactive profile won’t increase sales or promote brand awareness. Twitter is a resource which you should be implementing into your marketing strategies sooner, rather than later.Author's Google+