It took some convincing, but you’re finally ready to embrace the power of video marketing. You went ahead and set up your YouTube channel to upload your business videos but, frustratingly, you’re not happy with the quality of your videos. They’re flashy, expensive productions, but they lack the warm appeal of your competitor’s videos. Don’t be dismayed. You can make your videos more welcoming to connect with your target audience, and you won’t have to spend a fortune to get the results you want. Here are a few ideas you can implement right now.
Upload Footage From Your Company Events
Record a company event and upload the footage. This is a simple way to publicize something about your company. Post videos even if your company did not host the event – as long as it is related to your industry. Videos like these boost your company’s credibility if you or someone from your company does a presentation or serves as a keynote speaker.
Adverts and Promotions
Blatant adverts have their place, but you can increase the interest in your ads if you use them in conjunction with social media promotions that you run on Twitter or Facebook. The best part is that you don’t need a hefty budget to create an appealing ad for YouTube. Some of the most popular videos on YouTube were created using the simplest tools.
Your prospects will connect to the parts of your business that they can relate to. Fortunately, something as simple as an office tour or a day in the life of a staff member is enough to add a more personal touch to your business videos.
Interview Your Customers
Interview a customer who successfully used your product or service to solve a burning issue. Highlight the issue and ask the customer to explain how your product provided much needed relief. Try to avoid promotional phrases; the customer’s experience should be enough to help your prospects make a buying decision.
Meet the Staff
Nothing is more personal than giving your prospects a behind the scenes look into the lives of you staff members. Give staff members or heads of department a chance to talk about what they do and why they enjoy working for the company. They should also discuss why they think the company is better than the competitor. Talking heads videos are becoming increasingly popular because they let viewers see into your soul.
Tell your Story
If you’re the CEO or founding partner in the company, a personal message from you would get more mileage than a flashy ad. Talk about the company’s history. What was the idea behind the startup? Share your values along with an inspirational story that will stay in viewers’ minds. Make it easy for them to download the video with youtubedownload.altervista.org and watch in their spare time, even offline.
Post a weekly video of questions you receive from prospects along with your response. Customers will appreciate the time you took to respond to their questions, and whenever someone asks a similar question, all you’ll have to do is point them to the video.
Your business YouTube channel doesn’t have to be a bunch of unimaginative videos. Use these strategies to make your videos more personal and appeal to your target audience.
Make sure you remember to respect IP when using downloaded videos.Author's Google+