Picking the right keywords is important, but it needn’t be complicated. Many people over-analyse their keyword strategy, when it shouldn’t take more than a few minutes. We’re going to look at a few tips for choosing the right keywords for your business.
Firstly, far too many website owners try and compete for generic, broad terms. Things like “mens clothing” or “car parts” might seem appealing, but they’re so competitive you’re probably going to need a huge budget to get anywhere near the first page of Google.
You might like the thought of ranking for a term which gets hundreds of thousands of searches each month, but the reality is that you’ll be competing with large corporations or experienced players and it’ll be almost impossible to rank in the top 10. The first step is to focus. Find your own niche and pick something slightly narrower.
Focus on achievable goals
One of the best tips for narrowing down your target area is to choose long-tail keywords. If you’re in the fashion market, pick a particular type of clothing or a specific item that you know about. The same rings true for every market, focus on a niche and deliver expertise rather than trying to do too much and fail.
Narrowing down your focus will mean you can choose keywords that are much less competitive. You might not be excited by a term with “only” 2,000 searches a month, but a large piece of a small pie is better than none of a huge pie.
Make sure you get the “right” visitors
Another great way of narrowing your focus with long-tail keywords is to use specific “actionable” suffixes. In other words, try and focus on “[keyword] reviews” or “[keyword] discount”. This might mean that you can focus on a slightly broader or more popular term, but you’re thinning out the opposition with the additional qualifier.
People searching for things with “review” or “discount” are in the mood to buy, so you might not be getting as many searches but those visitors you do get will be far more likely to convert. Similarly, “scam” might seem like a negative search term, but people who are looking in specific markets like to search for the product to see if it’s legitimate or not just before they purchase.
In contrast to such actionable keywords, you’ll similarly want to steer clear of those which people who aren’t ready to buy might use. Like people looking for “free” things or for certain “downloads”. Those aren’t people who are looking to buy, and will convert less. Long-tail keywords with things like “review” or “discount” added to them are often much more successful when compared to the shorter and more broad search term. They’ll be easier to rank for and you’ll also be filtering out all those people who aren’t looking to buy.
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