Many online business owners research ways to make their sites more attractive to customers. The main point of any online business or eCommerce site is to drive sales and bring in new customers. But many people overlook one of the tools at their disposal for driving sales: videos. Why should you go through the trouble to add videos to your site? As it turns out, videos are very effective at increasing sales. In fact, in-video shopping may soon be the new norm if certain technology patents are approved and implemented. Below are three ways in which having videos on your site can increase sales.
They Tell the Story
Web video commercials similar to what Titan Web create, can do a lot more than inform your customers about products you have available. These videos can be used to tell the story of your brand, which helps you connect with your target market. Everyone loves to hear a story, so if you have a short video that tells the story of your brand, it’s rare someone will leave your site in the middle of it. The longer you can keep someone on your site, the higher the chances are that the individual will purchase from you. Create a commercial that tells a great story about how your company was established, what inspired you to create your company, what your brand stands for, and what the mission statement of your brand is. Videos make your website dynamic instead of being static text and photos on a page. After all, there’s a reason people tend to connect with characters in movies more quickly than they do with characters in books. By telling the story of your company with a video, you’re bringing your company to life.
The second reason that videos are so effective in driving sales is that they humanise your brand, by breathing life and a personality into it. Humanising your brand is important, because if your audience connects with your brand on a deeper level than simply scanning through some photos, you’ll not only have a customer, but a client. Psychology and emotion have a lot more to do with marketing and sales than some people think, so anything you can do to engage your audience and inspire them will help you. Think of it as the difference between seeing a mannequin wearing an outfit, and a real life person in that outfit walking up, shaking your hand, and engaging with you. You’d probably feel a lot more connected to the person than the mannequin, and you would be more likely to purchase the outfit. Adding videos to your site with moving, breathing, speaking, three-dimensional people takes your site from a mannequin to being human, and that will inevitably result in a bump in sales.
Looking at a picture of an outfit for sale allows you to see the colour, style, and some other attributes of the clothing. A picture of an outfit hanging on a hanger will provide you with one representation of the outfit, but it won’t be a very good one. If you really want to reach through the screen and into the minds of your audience, put a video on your site of people actually wearing the outfit in everyday life. Once you do that, you’re showing your customer exactly how the product looks from every angle, how it’s worn, what social situation it’s best for and how the clothing moves on the body. In short, your customer can see themselves in the outfit, and once you’ve accomplished that, it’s as good as sold. It’s very difficult to sell items online, because people have a hard time translating two-dimensional images into a three-dimensional reality. Do the work for them and you’ll create a new customer.
Adding videos to your site brings your product, your brand, and your story to life in the minds of your audience. Marketing psychology is used in almost every industry, from retail to healthcare, and studies have shown that engaging online shoppers by making a connection with them emotionally and psychologically is a substantial step in the customer creation process. Do what you can to make your site as three-dimensional as possible, and you’ll be well on your way to increasing sales.
Toby Haviland is a web marketing strategist. He enjoys integrating technology into effective techniques for engaging customers.Author's Google+