Blogging for a business or personal reasons growing your email list should be your primary goal. Even above growing your social influence or followers, as people may see thousands of Tweets a day but only read a few hundred emails. So you’ll be more noticeable amongst the hundred than the thousands.
While you may already know this growing your email list is quite tricky, you may blog everyday and see your list grow very slow and you may wonder why the list isn’t growing any quicker. In this blog post I go through with you some of the best methods I’ve learnt and tested from to grow your email list.
I’ve learnt that having a simple popup asking new visitors to subscribe to your blog does dramatically increase your email list. Last year I wrote about how my popup increased my list by 65% which is amazing.
In the last couple months though I’ve been trying out a two step popup, you may of seen it if this is your first visit. A two step popup has two steps one to draw the visitor in usually with a simple question (mine being “Do you want to increase your traffic?”), then two options below when the visitors clicks yes they can add their themselves to your email list. The success rate is higher than the normal popups by just 9% but every little counts towards your email list total.
Below I’ve listed some popular popup plugins so you can test out popups yourself:
Ninja Popups ( The plugin I use as it features two step popup and analytics) | Price $18/£10.5
PopupAlly | Price free!
Alligator Popup | Price free!
Optin Revolution: WordPress Popup | Price free!
Why should someone subscribe to your blog?
While you may have a great blog with great content if you don’t make it clear enough why someone should subscribe to your email list they may not subscribe. Your reason doesn’t need to be complicated, something as simple as “subscribed to download my free ebook that will help you…” or tell the visitor what they’ll be learning if they subscribe to your free email newsletter… or what your reader could miss out on if they didn’t subscribe. There are literally thousands of incentives you can use to persuade your readers, remember to keep your reason clear. You can read my reasons in the top left.
The location of your subscribe boxs are just as important as the incentives. Good placement can lead to nemours growth to your email list so where are the best places?
Depending on the size of y0ur post I suggest two or three boxes;
The first being in the top sidebar widget this way people can clearly see where to subscribe as soon as they visit your website.
The second being at the bottom of every post you so once your reader has finished reading your post they can subscribe to your blog, otherwise they may forget otherwise.
And lastly the third box should only be placed in long posts as you’ll be placing the subscribe box halfway through your article to prompt people to subscribe, only small subscribe boxes as you don’t want to intrude on the reader.