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Home Social Media Can Pinterest fit into your marketing strategy?

marketing strategy

You may be a marketing manager or the business owner and you’ve heard Pinterest mentioned a few times in the social media world. And just wondering if your business could really benefit from using the social network.

 

Well to be completely honest not every business can market themselves successfully on Pinterest, even those that can market themselves must do so in the right way to gain maximum exposure to get the most sales.

 

Does your existing/potential customers live on Pinterest?

If your customers aren’t there don’t waste your time in forcing sales as they won’t come. So how can you tell if your customers are on Pinterest? Well  according to Digitalinformationworld.com’s inforgraphic  Pinterest shoppers are 80% woman with the average shopper spending $160. So you can probably start to get a picture of whether your businesses can sell on Pinterest. Another great way to find if your customers are on it is to search for general terms on Pinterest for instance; if you own a watch shop you can search for “watches” this way you can check out what the Pinterest community is saying and talking about watches. Make your own judgement according to the interactions,community feedback on the Pins and how similar they look to your watches.

Alternately you can temporally join Pinterest through your Twitter account as the people you follow on Twitter will be suggested to you to follow when you join. This way you can easily check out who is already using the site and follow along.

 

To conclude Pinterest is a fantastic social network for some businesses to market on these being mainly feminine clothes and female items due to the large amount of female users on the site. Even if your business isn’t feminine your customers may still be there, using the search tool will help you customers.

 

If you decide to join Pinterest then why not check out these helpful post:

7 Pinterest Boards Your Business Must Create

Pinterest Traffic In Six Simple Steps

10 Ways To Get More Pinterest Followers

 

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Shane Atkins
Hello! I want to show you how to get more traffic from blogging, and social media by helping you grow your subscribers and social influence by using a mix of best practices with trail and error. I'm going to be talking about blogging and social media a lot as I love them both 🙂 Want to know more? Check out my about page.
Shane Atkins

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