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Home Social Media Social Media: Intensifying the expectations of consumers

Over the last decade the market has witnessed dramatic changes in the buying behaviors of consumers owing to the persistent introduction of new technologies followed by progress in the social media especially due to the initiation of e-commerce which brought the ease of transacting purchases, payment and delivery online. Due to these modifications in the market there has been constant need for customer support. Consumers are ought to face problems during their online transactions, that is when the need for customer support arises. If the representatives are successful in providing outstanding services then the company not only maintains its goodwill but a long-term endeavor towards driving potential prospects towards themselves.

“A content customer is a recurring consumer and a requisite for the success of the business”. This quotation holds true for enterprises that are customer-driven. Fluctuating demands of consumers have forced enterprises to implement new strategies which are oriented towards providing superior consumer support. Customer service undoubtedly plays a fundamental role in empowering enterprises. In the present scenario where consumers are acquainted with technology and are opting for digital services as a consequence there is instantaneous need to emulate the expectations of consumers.

Revised expectations of consumers

New found enthusiasm from the consumers has brought about intense competition in the market and as a result the enterprises are changing the way they function. They are implementing groundbreaking approach and assiduous discipline for execution of their services and to pave way for their own existence. All the factors associated to enrich the organization in almost every aspect are paid attention to. Be it maintaining the quality of a product or services to providing attention to trivial queries of customers, every aspect are paid utmost devotion and this is perhaps one of the most important factors that provides companies with a niche place in the market.

For an example, time is a pivotal factor for both enterprise and consumers. For instance if a service is delayed it will cause annoyance to consumers and since its obvious on part of consumers to expect that the product or service that they are availing should provide them with optimum utilization of resources. If they don’t manage to receive that kind of satisfaction then there are thousands of other companies in the market that can provide them with similar services. Without the second thought the consumers would opt for services from the competitors and in this way the organization will set to lose its client. Considering these factors, enterprises have to maintain sheer brilliance. In order to maintain the aspect of perfection it’s imperative to study the consumers and their expectations. In the present situation the consumers anticipate:

  • Eradication of third party dependency and consumers are more oriented towards helping self rather than seeking for help. The accessibility of self-help guide and an efficient consumer advisor
  • The convenience to connect with other business at one go
  • “On the go” availability of information
  • Access to enterprises through the digital mediums for speedy decisions
  • Uncomplicated web navigation for user friendly transactions thereby reducing time
  • Safe and secure payment system for hassle-free execution which at the same time enables speedy payment processing

 

 

Considering this is the present frame-of-mind of consumers, it becomes important for enterprises to find ways in which they can get closer to consumers. However, below are few mentioned techniques the organization can follow to keep up with its stature and they are:

  1. Proficiency is a vital ingredient to deliver value – Undoubtedly, quality output is inevitable that is why most of the organization emphasizes most of their resources to provide superior work. Creating a forte in the market will help you create a niche for the organization and this differentiator will be noticed by the consumers and with the quality output, your company will stand to be in the forefront. Providing skilled and experience resources, techniques and tools will contribute additionally to the end-customer and at the same time it will provide positive benefits to the business.
  2. Streamlining the business process – Enterprises have to centralize their marketing needs, promotional activities and brand building. On the other hand they have to localize their content based on regions to attract potential prospects. Therefore it becomes imperative for consumers to localize with the consumers to attract prospects.
  3. Technology amplification – Leveraging efficiency in the system enables the enterprises speedy retrieval of information which eliminates the need for various tools thereby ensuring better integration.
  4. Undertaking responsibilities for quality work with less money – Reducing the cost is a principal factor for almost all the enterprises and yet they try to maintain the quality to the optimum level. So enterprises should always look out for partnerships that can help them provide niche services at a reduced cost.
  5. Driving value for business – Fluctuating requirements of consumers, frequent changes in process followed by radical shift in technology enforces the enterprises to keep pace with the modern times to deliver pioneering solutions for consumers. The more convenient the processes are for consumers the more advantages for the enterprises to build a setting that is encouraging and conducive for consumers.
  6. Platform for digital services – The demand for digital implementation is escalating almost every other day that requires dedicated consumer support and services by management to keep the consumers delighted at all times. Due to upgrade in technology which invariably increases the requirements for digital services. Expansion in the industry of technology which has invariably increased the demand for digital services.

 

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Shane Atkins
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