Every businessman or entrepreneur should be perpetually aware of the importance of marketing. Getting your business’s name out there can turn out to be not so simple a thing to achieve, what with so much competition on current market. Luckily, there are ways to improve your company’s marketing, which don’t involve spending enormous amounts of money. Without further ado, here are 5 advertising strategies to get your business’s name out there.
Use the Internet
Ever since the world-changing invention of the Internet has been introduced to the general public, the ways of advertising have been playing to a different tune. There’s a saying that goes “If you’re not on Google, you don’t exist”, and it couldn’t be more true, at least when it comes to marketing. Of course, having a properly designed and regularly maintained website has almost become a thing of formality. Every company that is serious about their business owns a proper website. However, the story with the online world doesn’t end here. Being present on all main social media sites can do wonders for advertising, perhaps even more so than having an independent webpage. Make sure you have LinkedIn, Facebook and Twitter pages, but never neglect the power of a personal website. You can learn more on perks of Internet advertising here.
Write a Book
Being a published author can give you access to media, speaking gigs and various other opportunities, even if you’re self-published. Having a book can bring upon a rather serious note to your company. Of course, not everyone has time or expertise to come up with a book. That’s okay, this is what white papers are for! Unable to produce a white paper? Then write short articles. Not only is writing articles a great way to get your company’s name out there, but it requires a bit of exploring and informing with regards to the area of your business, so you might just become somewhat of an expert’s expert. Of course, if you can’t write, you can always hire outside help to write a book for you.
Old Fashioned Advertising
These novel and modern means of advertising don’t mean that you should easily neglect the good old outdoor advertising. There’s a reason this type of marketing has been around for centuries now and doesn’t seem to be going anywhere. Think billboards, posters, pavement commercials, you name it – there’s a ton of interesting ways of getting your name out there nowadays. This is, without a doubt, a serious means of advertising
The importance of a catchy, well-designed logo simply can’t be stressed enough. Coming up with something not only appealing to the eye, but memorable in addition can turn out to be somewhat of a game changer for you and your business. If you’re out of ideas, or simply want to make sure your company’s name rings out in your potential customers’ ears, you can always hire a professional logo designer. It doesn’t end here, however. You have to use your logo, online, as well as in print. Make sure your new insignia is present in every part of your online presence, in the corner of every page of your website, as well as on your social media pages. Furthermore, don’t forget to print it on your business cards, letterhead and envelopes as well.
This might be the best option for targeting an audience. It’s quite simple – just make the landing page a question survey – which will attract people. You can learn more on Google AdWords here.
Properly advertising your business’s name is crucial in this busy, competitive world. You should always strive to keep your head above the surface of the sea of your peers because as soon as you let your guard down, somebody else will jump to the opportunity to take your place.