To fully develop your mobile marketing strategy, you’ll need to branch out from SMS and email support. Establishing a brand presence to a mobile audience takes time. Your business can, however, ignite a variety of strategies by hosting a mobile app or mobile website.
Both platforms are beneficial to a growing brand. Both, however, are different. Whether you’re creating a mobile applications for consumer use or supporting your fans online, your strategy should engage each opportunity based upon consumer needs. While both mobile apps and websites are similar, they’re suited to perform different tasks. From budget availability to audience targeting, each platform maintains unique dynamics. Find out which platform your brand needs below:
Mobile apps utilize a smartphone’s storage to be used offline. They can also enhance user experience with real-time data and location-based services. Currently, 93 percent of marketers consider mobile apps vital to their platforms. App Internet access is trending, and mobile marketers are enhancing cross-platform promotions with the mobile app’s incredibly flexibility.
Mobile apps can be time-consuming to maintain. They’re projects, and they require time and attention to compete within Android and iOS app stores. Successful mobile apps offer real, innovative solutions to users. They leverage device functionality. If your marketing campaign is channeled through an app, it can benefit from the following:
- Audio recognition
- GPS location
- QR code scanners
- In-app advertisements
A mobile app harnesses the smartphone’s technology, strengthening the buyer-seller bond with incredibly utility. With a mobile app, your brand can take advantage of the 90 percent of shoppers relying on their devices for pre-purchase activities. Mobile apps are power-packing buyer utility devices.
Mobile websites, meanwhile, offer comprehensive user experiences. For many brands, mobile web is a chief digital selling tool. Mobile websites needn’t leverage mobile device functionality, and they’re inclusive to all users, all devices and all brand interactions.
A full HTML mobile site isn’t necessarily a “website lite version,” either. Brands benefiting from quick customer access and information retrieval benefit greatly from a mobile website’s intuitive design. Big buttons, calls-to-action and reduced portal clicking make mobile websites superior. If your brand launches a mobile-optimized website, it will experience decreased bounce rates, increased page views and increased conversion rates. In 2015, Google’s algorithm updates sparked the newest mobile website revolution. Now, brands can dominate with enhanced mobile web platforms.
Finding the Best Experience
When deciding between a mobile app or mobile website, you should determine your brand’s end goals. If you’re developing an interactive utility, game or location-based program, offer a mobile app. If, however, you intend to create and offer mobile-friendly content to a large audience, develop a mobile website.
In many cases, having both a mobile website and a mobile app is a superior strategy. Both platforms benefit one another by streamlining cross-channel access. That said, it’s often unwise to create a mobile app before a mobile website is firmly established. Many companies create mobile apps to enhance mobile website options.
Create a mobile website first if your brand doesn’t rely on a heavily segmented consumer audience. Crafting a mobile website should be your brand’s first step in securing a mobile web presence. Mobile apps are useful for providing specific options, but they often fail when an overarching mobile web platform isn’t supplied.
Check out this article on content marketing maintenance, and boost your mobile platform’s online presence. Once your mobile website is fortified, you should “go all in” on mobile app development. In most cases, your mobile app will lead traffic to your mobile website. Separated, a mobile website and a mobile app are powerful. Together, they’re virtually unbeatable.
What do you think of what I’ve covered so far? What’s more important to your business? I would love to read your comments below.
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