Discover 5 easy, but all too-often neglected, internet marketing activities that small businesses should be doing on a daily basis to ensure their next sale is always around the corner.
Whether it be a professional services business or selling tacos from a food truck, traditional small business owners can easily get bogged down in the daily grind and ever lengthening to-do list, while one of the first things – and often the most important for the future of their business, goes neglected.
Their internet marketing and sales efforts.
While it can be difficult for small businesses, especially those of us who are self employed, to keep on-top of the to-do list on a daily and weekly basis, it’s important to remember that a key part of your job is to keep those sales coming in, whether you’re busy or not. The key here is to be as effective with your internet marketing efforts as possible, ensuring that – even if you don’t have a lot of time, the key bases are covered on a daily basis.
1. Remember to be sociable: Social media can be a real drain on time and they key reason behind procrastination in the workplace, but proactive marketing of your services will often fall by the wayside when you’re busy. Ensure you’re continuing to connect with other businesses in your neighbourhood while posting helpful, relatable content. This content doesn’t even have to always be yours, just ensure your social profiles are kept fresh in those key busy periods.
2. Keep content going: Do everything you can to put aside just 20 minutes a day to writing good content for your marketing efforts on a daily basis. Ideal when you need some quiet time, grab a coffee and write away. Whether it be for your next email newsletter, social media content or blog post. Putting the effort in here will really pay off.
3. Always be on the lookout: While not specifically an action point, you should always be on the lookout for good internet marketing, ad copy, and offline marketing that you think would work with your business. Keep them, like I do, in a ‘Swipe File’ for you to look through at the end of the week and, if you still think they’re cool techniques, implement them yourself the following week.
4. Check how you’re doing: Internet marketing, especially when busy, is about being as effective with your time and activities as possible. Ensure you checkout your websites Google Analytics on a daily or weekly basis to keep check on what promotional efforts, content etc is working. Once you know what is working and what isn’t, focus on doing more of what is!
5. Keep alert: Setup Google Alerts for your own business name, your competitors and your industry. You’ll receive an email whenever Google notices each of them, enabling you to react accordingly. Whether this is responding to the author about your business, or simply enabling you to queue industry relevant content to your social media profiles.
Congratulations, if you’ve managed to get through the above action points on a daily basis, you are *probably* doing better than most of your immediate competition in your area. Now, don’t leave it there, at the end of each week, no matter how busy you are – put aside 1 hour to smash out the following.
Bonus – end of week internet marketing activities:
SERP Rank Checker: Use many of the rank checking tools available to internet marketeers to check your small businesses search engine positions, tally the results up with your daily activities to see if they have made a difference.
1. Adwords: If you’re spending money on paid advertising, check if they’re bringing home the bacon. If a particular keyword isn’t working for you – dump it.
2. Blog content: Ensure you have content written, or at least blog content ideas ready for the following week’s blog updates. Doing this in advance saves a lot of pain midweek when you really do run out of time.
3. Analytics – again: Take a more thorough look at your Google Analytics reports for the week. Check to ensure your social media efforts are sending visitors back to your website, and try to replicate any content they particularly enjoyed for the following week.
The key to anything, keep going – even if you can only do a fraction of what you had planned to do this week, it all adds up, practice makes perfect and it’s better than simply doing nothing and neglecting your small businesses internet marketing.
Written by Liam Atkins, UK, Sussex based internet marketing consultant, Liam helps small business increase their online sales.Author's Google+