Instagram used to be self-contained and did not encourage many interactions out of it. The only exception was the clickable link in your bio. The winds of change struck Instagram after they introduced ads. It can be still considered a closed network when compared to Pinterest, Twitter, and Facebook.
Many people hesitate to use Instagram for marketing without acknowledging the fact that it is extremely effective in driving traffic and improving sales. Let’s take a look at some of these proven methods:
Use Appropriate Hashtags
This is a no-brainer. Still, many people are confused about employing hashtags. Some decide to skip using hashtags entirely while others clog their post with hashtags.
How do you use hashtags effectively? Imagine them as keywords. Use hashtags that stand out and makes you discoverable at the same time. You can search for hashtags which are popular, and if related to your industry, You can use them in your posts as well. If you are using abbreviations which are related to your industry, look up how engaging these can be. Also, take a look at what content is used along with these hashtags. If it is popular and specific to your Industry, there is no harm in using them.
Always, analyze the top hashtags that are related to your niche. Example – if you are a foodie, then #foodporn might suit your posts better than #dinner.
Think Before You Link
Many make the mistake of not using the link to your website properly. This way, you are wasting an opportunity to bring more traffic to your website.
You should be clear what you want from the visitors of your page. Linking to your new blog post, store page or the about section would be ideal. If you want to take it to the next level, you can create a landing page exclusively for Instagrammers with a distinctive CTA (Call to action).
You can make use of URL shorteners like bit.ly and Google URL shortener to make your links trackable. If you are using Google Analytics, you can get to know the number of people who clicked on your link.
Keep Tabs On Your Competition
It can always help if you are keeping a close eye on your competition. You can consider the activities of your competitors as a testing ground.
You will be able to see what works for them and what doesn’t. This way, you can choose to use the tactics that are successful on a similar target audience or can choose to completely stand out by not replicating your competitors’ style and giving your audience a whole new experience.
Take a look at who they tend to follow and who follows them as well. This helps you to identify influencers with high followings within your niche. This also paves an opportunity for you to expand your horizons as you can reach out to these influencers to follow your page or for promotions.
Don’t Shy Away From Occasional Sales
There is nothing wrong in approaching your clients directly if it’s on an occasional basis. Keep your customers happy by announcing an exclusive sale for Instagram followers with a promo code. You can use graphics that get their attention and can also make use of the copies. Do remember, this tactic should be deployed sporadically only.
(Screenshot of Inselly)
You can also use Instagram sales tools like Inselly to boost your sales. If you haven’t given them a try, use Instagram ads. This way, you can get great results for amazingly cheap rates. If you understand your target audience, it will wouldn’t be a problem for you to get more people with identical interests and tastes. It all depends up on your offers and copywriting.
Tell A Story
What is Instagram about? In two words, we could say visual storytelling. If you want your online followers to be customers you have to keep them interested with an engaging and more importantly creative story about your brand.
It should clearly talk about: What you are offering? What kind of value will they get? What makes you stand out from others?
Paint a picture that can make a great impact with every post. Always remember that the text that accompanies the image also matters here, The visuals might get their attention, but the text can make them come back for more about your brand and its story.
Irrelevant images, wacky filters and inconsistent branding will not aid you in getting more customers. But, storytelling that is crafted in an engaging manner can entice your followers to click on the link present in your bio as they would want to know more about your brand and it’s story.
Videos are also equally important in conveying ideas and content. Many accounts are using both organic ways and are buying video views on Instagram to increase engagement on the platform. Do make sure that you make use of the added time as Instagram videos are now one-minute videos.
(Instagram Stories – The latest feature from Instagram)
You can also make use of Instagram Stories, which is the latest addition to the application. This feature is perfect for showcasing one-day offers and also for giving insights to the user about behind-the-scenes action.
Instagram does not demand more energy or time from you when compared to other social networks. But what you need to be is clever and diligent in your strategies. Don’t worry as the strategies listed above have got you covered and will help you in getting leads and closing sales.Author's Google+