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The digital marketing industry is brimming with great ideas; from gripping content and PR campaigns, website overhauls to inspiration for complete rebrands. With a sector stuffed full of creatives, you would expect nothing less.
But beware: A hidden danger is lurking that will stop your concepts from rising to success.
Watch out for the half-baked idea.
We have all witnessed the devastation caused by half-baked ideas on The Great British Bake Off this year. A hopeful contestant talks the talk to Paul Hollywood, describing a truly elaborative bake; the showstopper! We’re excited for a moment, until we realise that they have no plan. They don’t really know how they are going to achieve the desired end product and they haven’t even considered timings. The result? A soggy disappointment that just doesn’t match up to the bakes that their competitors have served up.
It’s the same sticky scenario in the digital world; if you fail to plan then you plan to fail. A poorly executed idea can have a detrimental effect on a business. It costs money, time and reputation. So how can businesses avoid a sunken delivery?
Enter the perfect brief. A perfect brief takes many different aspects into account; your wants and needs, your objectives and your target audience. The perfect brief will also go one step further. It benchmarks progress and outlines budgets and timescales. It really is the recipe for success.
Before embarking upon your next digital project take the time to create a knock-out brief. By thoroughly planning and analysing each step you maintain your position as head chef; you are in total control. You know exactly how you are going to deliver a high-quality project that is full of finesse.
Need some assistance writing your brief? Try to implement the steps on the infographic. Get set, BAKE!
Lauren Dowell, Community Manager at Reckless
Hello! I want to show you how to get more traffic from blogging, and social media by helping you grow your subscribers and social influence by using a mix of best practices with trail and error. I'm going to be talking about blogging and social media a lot as I love them both 🙂 Want to know more? Check out my about page.