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4 Essential Tools for an International Social Media Marketer
As a social media marketer, you already know how to create social media calendars, community manage like a pro, and promote the content to reach the most relevant audience. However, there are other skills that you can add to your CV to rise above your average peer in this competitive industry.
This may help you get that dream international job you are looking for, as many international companies search for people that can manage a vast array of tools to manage accounts, or that can create content in a second language to reach a broader audience. Here we present you some wise tools to help you boost your career further.
Email marketing is a very important side of digital marketing that any marketer worth their salt should know. You can use Mailchimp to promote any type of content, from offers, newsletters, updates to your regular emails. One of the key factors of this tools is the ability to analyse the subject line of your emails for better open rates. Mailchimp sends an average of 10 billion emails per month on behalf of its customers and offers an array of templates to practise from.
If you’d like to stay on top of what’s going on in the industry, then Buzzsumo is the way to go. Discover new brands or digital influencers in your industry that are publishing content similar to yours. This an easy way to analyse your competition and work out what type of content works best for your brand. It is also a very efficient way to connect with influencers who can promote your content online and bring more value to the work that you are completing.
Many International employers search for people with a knowledge of at least a second language, because of the need to write content and manage communities in brands and reach many different demographics (or at least understand the second language). Verbling is an online language learning website with an included app for ease of use and mobility. Their system is to connect you with native speakers and to let you choose the time and place of your courses so you can keep your daily routine without sacrifices.
Expanding your network across as many channels as you possibly can is paramount for your brand to succeed. But how do you know how much you need to expand if you don’t know where your company’s Social Media Networks stand? Kred helps you measure your social standings and analyse how much influence you have. It is also a ways to connect with influencers that can help to boost your network.